There's a Jack Schofield piece about social software at ETech. Its a round-up piece, with pointers to a lot of the conversations we've been having here -- what does it mean, if anything? What's new? Why now? and so on. Not a lot of conclusions, except a concern about ahistoricism (following up on Tom Coates), a skepticism about the overall importance about the blogosphere, and a bet that the most important new pieces of software will hang off of IM, but worth a read.