Stuart Henshall takes on the question of brand for social networks services,

Ryze's inelegance is part of it's brand strength. Ryze was clearly created by human hands, the journey of a special person. Its useablity inelegant. Still at Ryze I feel like I own my own page. Ryze's pages often have a chaotic appeal that Tribe in it's current format will never achieve. At Tribe I'm part of a database...

Like danah, he notes that as they have gotten more professional, they increasingly become places where "...play, chaos, individuality, is in my view too restrictive." We've been down this road before, where the tension between designed order and organic order gives the hosting organization fits, from Apple's disastrous eWorld experiment through the Fakester genocide. I wonder if we'll grope towards an answer or a small class of answers, or if the tension between design and communal growth is fundamental and permanent.