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Just Released the 2008 Tribalization of Business study - an in-depth look at how 140+ organizations are managing and measuring online communities

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October 20, 2003

Online mysteries and communities

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Posted by Seb Paquet

Two and a half years ago a set of web pages from an alternate reality started popping up on the web, referring to fictitious people, such as Bangalore World University researcher Jeanine Salla, who lived in the year 2142. The pages seemed to have been planted there to provide clues to some ill-defined puzzle. As Paul Cox reported, the Cloudmakers community soon emerged to enable wide open collaboration in solving the mystery. It became apparent that the whole thing was an elaborate game that was designed to promote the Steven Spielberg movie _"AI":http://www.imdb.com/title/tt0212720/_. Interestingly, the ability of the collective pushed the game's designers to dramatically increase the difficulty of the in-game puzzles, to the point that playing alone became simply impossible. Collective Detective is another community that was inspired by this collaborative effort. At any given time members are working on a number of "Cases", including _Metacortex_, a new one I just learned about on Bryan Alexander's weblog. This one is the hidden game for the upcoming movie _Matrix Revolutions_. Bryan has been following the game quite closely. Here are excerpts his first post on that new game:
You can dive in by exploring the mysterious pieces of the game which have surfaced in collaborative exploration. There's the Metacortex company home page (note the spelling of the URL), a firm specializing in a variety of cyberproducts. Metacortex employee-of-the-month Beth McConnell has her own personal/research site, where you can read about her interest in the paranormal. Metacortex publishes MetaOffice Suite, and is soon to roll out a new virtual reality tool, MetaVRX, while also developing a new personal productivity/knowledge management product, Metadex. [...] How is this developing? Interesting people explore the sites, much like a mystery novel or interactive fiction, piecing together clues. New information emerges, which leads explorations forward: passwords and logins are guessed and tests, phone numbers called, emails sent, characters discovered, Web site source code studied, literary references considerd, terms googled, images studied in painstaking detail, Flash movies decompiled, a screensaver scrutinized, Perl scripts written, changes to Web pages monitored, and several languages translated.
Gotta love the idea of online games fueling the development of collaboration tools and practices. This pushes so many of my buttons at the same time...

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