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October 21, 2003
Communication Is Content
Richard MacManus is not resigned to describing C-list blogging (i.e., one-to-few, by far the most prevalent mode in the blogosphere) as mere "communication":
I think there is a comparison between some C-List bloggers and student radio stations, or pirate radio stations. We have a limited audience, perhaps even no audience. But we're broadcasting because we believe that our ideas have some inherent value.
Which is more reminiscent of the attitude of 19th-century pamphleteers
than of that of a bunch of teens in the food court.
There is indeed a qualitative difference between blogging and conversing among friends as we are used to doing it: the conversation is persistent and strangers may peek in
, sometimes in the middle of the conversation, sometimes months later, following some obscure link or a lucky Google query. Linkable conversations enable new interested parties to connect the way ordinary conversation simply doesn't.
So how should we frame the activity? By considering the audience, or the author? If we take the intent of the author as the starting point, "broadcast" may be the appropriate term - even given a nano-audience.
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