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Many-to-Many

« GameSpy on MMO Societies | Main | designing social software »

October 27, 2003

iCan for the Public

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Posted by Ross Mayfield

The BBC's iCan is in public pre-beta, a social software project to foster social capital and democratic participation. I posted on M2M about the project back in May. (Just a little before that we were having the same power-law inspired discussion of weblog modalities we are today). Matt Jones speaks of the project's mission:
Its all about the tail was one of our mantras during the early stages of iCan. When we were talking with people from News and other involved divisions in the BBC, we used to use the power-law curve so beloved of the blogosphere to give an analogy of the connection between the 6/7 major national or global stories that feature on the 30-minute evening news programme and the 100s or 1000s of personal, local issues that people could feel empowered to act on. 3 or 4 times a year at least, one of those personal, local issues will propel itself up the power-law curve to become a national or even global story. For instance, the fuel protests in the UK of a few years ago. iCan was about trying to increase that number, by recognising and supporting the continuum that exists between the tail and the top. Even if not every story, issue or aspiration for change makes it to the top, the community and resources of the tail will provide support, information and inspiration for each new inhabitant of the tail...
Tom Coates recounts what's being achieved with iCan, how it fits in the power-law discussion and suggests it provides lessons for blogspace:
My argument would be the fairly obvious one that - in order to create a fair and useful (equal) space within which webloggers can operate, we should be thinking about how to build tools and mechanisms that will encourage movement along the arc of the power-law, helping sites responsively find a level of traffic and engagement that reflects what individuals are trying to achieve, and that we should find new ways (maybe new kinds of weblogs themselves) that help articulate what kind of activity a weblogger is aspiring towards, and help them move in those directions. The level of engagement that has been demonstrated by individual webloggers has clearly been one of many inspirations for iCan - now perhaps it's our turn to be inspired in turn?
Tom is right that there is an opportunity to evolve blogspace to support aspired activities. One definition of social capital, particularly suitable for iCan, is the ability for a group to take coordinated action. Taking action is very different from pure meme flow. One the problems of viewing blogspace as a power law is it assumes that all links are created equal. When disaggregated you discover that links hold all kinds of meanings. Just as there are different kinds of Friendships behind "Friends" in social networking services. Recall that when you ratched up the requirements for connections, connections diminish. What's interesting about some of the social networking services is how they specialize for different kinds of connections. Some use connections for simply making the connections transparent, some for passing information, some for invoking activities, some for coordinated action. In blogspace, some great tools have arisen that accelerate emergence. Using link count over time we gain visibility into the power-law of the day's pop, newcomers, breaking news, etc. Increasingly these will be shaped by reputation. But still, this is all based upon all links being equal. What might be missing is an overlay network in blogspace for activism interests. So what would be required to facilitate the easy group forming that Kevin Marks initiated in iCan for MP3 Downloads from the BBC within blogspace? Blogs are simple tools that yield complex use. All we have to do is look at how they are stretched in use beyond the intent of original designers at the skinny part of the tail. Look how people group themselves in the more community-oriented LiveJournal, look how people coordinate flash mobs of friends, just keep looking at the important part beyond punditry.

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