The rise of social networking gives greater credence to the saying "It's not what you know, but who you know." This inherently undemocratic notion concerns some, and, indeed, the Network is the Market. Within a power-law distribution, preferential attachment implies that the rich get richer, especially as transaction costs for making connections fall. Knows is a power of diverse options -- the latent potential for search, distribution or action. Counter to the power of knows is memes. In theory, a meme with enough fitness can overcome network deficiency. The right simple idea can spread like wildfire, a democratic power we each hold. Memes tansmit through replication, a copy is retained by each node that propogates it. Blogs as nodes are ideal replicators. Dawkins identified three replicator characteristics: copy-fidelity (faithful copies {especially people who use integrated aggregators and publishers}), fecundity (faster rate of copying) and longevity (permalinks). When you view blogspace in its entirety as a social network, you might find that despite its power law distribution, it is inherently more democratic than the real world. The wild card is Reed's Law of group forming. When nodes become groups the power of the network increases. To date, most blog tools are optimized for personal publishing -- the value of the network is Metcalf's law. But as they add features to facilitate group forming, not only do they increase utility within the skinny tail of the power law distribution (blogs as conversation), they enable deliberative construction of memes for distibution within an exponentially greater set of knows.