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November 19, 2003

Baseline on Dean on the Net

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Posted by Clay Shirky

Good overview from Baselinemag on the use of the net by the Howard Dean campaign.
Even if Dean fails to capture the Democratic nomination, he has made internetworking technology an integral factor in national campaigns for the foreseeable future. Not since the televised Nixon-Kennedy debates has there been a comparable shift in the art and science of running a campaign.
The article won't contain a lot of surprises for internet politics junkies, but if you've been wondering what all the fuss is about other than internet fund-raising, the article emphasizes the ways Dean is using communal tools to build an emergent field organization, and the ways the campaign is using the internet as a face-to-face organizing tool, or, as the campaign worker Zephyr Teachout puts it, "I can imagine the campaign without the blog, but not without Meetup."

Comments (1) + TrackBacks (0) | Category: social software


COMMENTS

1. Dave on December 29, 2003 4:37 PM writes...

I'm not able to open the link, I'll try later (have bookmarked it), happy new year you all from Germany!

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