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December 10, 2003
Reports on the London event
"Lee Bryant":http://www.headshift.com/archives/000746.cfm and "David Wilcox":http://partnerships.typepad.com/civic/2003/12/blog_clusters_t.html have reported on last week's "Social Software event in London.":http://www.corante.com/many/archives/2003/11/21/selling_social_software_event_in_london.php
It went a bit like this:
- Will Davies provided some theoretical background and indicative examples of the ideas behind Social Software relate to individuals, organisations and
markets (Presentation link)
- I chipped in with a brief survey of what is going on right now and some ideas about how businesses might use these techniques in the future (Presentation link)
- Louise Ferguson looked back at historical problems with computer-mediated communication and collaboration to remind us that this is all easier said than done. (Presentation link)
Paul Birch, a founder of Ringo.com, which was recently acquired by Emode, shared some of his business building insights for online social networking ventures.
The consensus seemed to be that big and expensive IT-driven knowledge management systems weren't working well; the future lay (partly) with more bottom-up systems of blogs and email; and the place to start was with people's motivation (or not) to share; the dynamics of groups, and the culture of organisations. Unfortunately - for the commercially minded - you couldn't make any money out of the software (mostly free or low-cost), though probably lots of consultancy for organisational development folk, if they can get to grips with the DIY tech.
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