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January 10, 2004

Trackbacks vs Referrers

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Posted by Liz Lawley

Over on Daring Fireball, John Gruber has a lengthy entry on why he doesn't particularly like, or want to use, trackback. In place of trackback, he's chosen to add a list of recent referrers, which he says provides comparable information, without the barrier to entry (essentially, a trackback-enabled CMS) of trackback. I think he's wrong. Gruber's argument that the referrer approach is better because Trackback is too hard baffles me, as well, given the complexity he describes in his referrer tracking system. Is trackback as harder than, say, building a snowman? Sure. Is it harder than writing HTML by hand? I would say no, having spent a great deal of time during the past ten years teaching people to do just that. It's a _whole_ lot easier to point them to TypePad, or Radio, or any of a number of other Trackback-enabled tools and say "just turn on autodiscovery" than it is to teach them how to embed a dynamically-generated referrer list on their site. But more importantly, while referrer information is similar to trackback, there are some extremely significant differences between the two. Right now, for example, the referrer list for the entry of his that I linked to above has 477 entries, and the only information provided about any of those sites is their URL. Immediately, you can see the problems. First of all, the "right now" that I had to preface the last line with. If you check the page a month from now, the list will be very different. It's showing "recent referrers," not all referrers, and the information is therefore ephemeral. Second, the information provided is much too sketchy to really be useful to me as a reader; I don't know the author, the title, or the content of the referring page. And perhaps most importantly, I have no idea if the "referring page" really has _any_ relevance at all to the original site or post, or even contains a link to it. The beauty of trackback, and the reason that many have embraced it, is the way that it creates what Shelley Powers has called "sticky strands" among sites. In her discussion of why she uses Trackback rather than culling her referrer logs, she wrote:
Rather than using Trackback, I could scan my referrer logs and pull referrers, but I've never been happy about this approach. I wanted to incorporate into my Threadneedle strategy a deliberate interest in being part of a conversation, and this occurs with Trackback -- you have to enable it, ping me, or at least turn on Trackback auto-Discovery. No accidental tourists here.
The point of Trackback isn't really to help me, the author of a post. As John points out, there are lots of tools out there for that. I can check my referrer logs, I can check my Technorati Cosmos, etc. The point of Trackback is to help my _readers_ to see new directions that conversations on my blog have taken. I think a referrer list is a poor tool for that purpose. (BTW, I found John's entry because Clay linked to it in his del.icio.us bookmarks. I continue to be mightily impressed by that site's versatility.)

Comments (7) + TrackBacks (1) | Category: social software


COMMENTS

1. David Janes on January 10, 2004 4:33 PM writes...

Yes, but you could look _back_ at the (unique) referrers and see _why_ they are referring to you, then store that in a DB and treat it as if it was a TB ping (and keep that information "sticky" forever"). Is that not more complete. Don't forget that TB pings are auto-generated from MoveableType by looking ahead to see what you're linking to in a blog post.

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2. Ross Mayfield on January 11, 2004 2:12 AM writes...

And so far there isn't Trackback spam. A modest barrier to entry can be a good thing, but we will see as it scales.

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3. Bill Seitz on January 12, 2004 12:28 PM writes...

Oy, I wish people would not *when* someone wrote a lengthy entry (in this case, it was last June).

The biggest problem *I* see with referrers is that they are only a starting point of info because most referrers turn out to be the *home* page of a blog, not the ultimate/permanent/archive URL. So that data becomes useless really fast.

Has anyone written code to take referrer data, then go scrape the source of the link and try to grab the appropriate ultimate URL?

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4. kredit on February 10, 2004 11:38 AM writes...

Keep up this great resource. I bookmark your site, best greetings. Trinity

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5. sofortkredit on February 10, 2004 11:43 AM writes...


I liked very much to visit your Site.
Congratulations for the layout.
Best regards, Sue

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6. ratenkredit on February 10, 2004 11:47 AM writes...

Hi! You did a nice job on creating this website! Good stuff! Keep it up! See you! :) Peter

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7. A Halifax Accountant on February 18, 2004 11:30 AM writes...

I did a search in the search engines on a "professional blog" and I found your web blog.
I am a Chartered Accountant in Halifax, Nova Scotia, Canada and thus my interest in searching for a company blog on the WWW looking to see how the rest of the world thinks about accountants and see what trends and technology are happening in the world. I also was interested in a blog for myself and possibly leading to a blob for my accounting business, you never know, that is if I can understand the technology of operating a blog and from what I see I am somewhat hesitant at the present time.
It has been interesting reading.

Respectfully yours
Stephen B.,
A Halifax Chartered Accountant

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