Over on Daring Fireball, John Gruber has
a lengthy entry on why he doesn't particularly like, or want to use, trackback. In place of trackback, he's chosen to add a list of recent referrers, which he says provides comparable information, without the barrier to entry (essentially, a trackback-enabled CMS) of trackback.
I think he's wrong.
Gruber's argument that the referrer approach is better because Trackback is too hard baffles me, as well, given the complexity he describes in his referrer tracking system. Is trackback as harder than, say, building a snowman? Sure. Is it harder than writing HTML by hand? I would say no, having spent a great deal of time during the past ten years teaching people to do just that. It's a _whole_ lot easier to point them to TypePad, or Radio, or any of a number of other Trackback-enabled tools and say "just turn on autodiscovery" than it is to teach them how to embed a dynamically-generated referrer list on their site.
But more importantly, while referrer information is similar to trackback, there are some extremely significant differences between the two. Right now, for example, the referrer list for the entry of his that I linked to above has 477 entries, and the only information provided about any of those sites is their URL.
Immediately, you can see the problems. First of all, the "right now" that I had to preface the last line with. If you check the page a month from now, the list will be very different. It's showing "recent referrers," not all referrers, and the information is therefore ephemeral. Second, the information provided is much too sketchy to really be useful to me as a reader; I don't know the author, the title, or the content of the referring page. And perhaps most importantly, I have no idea if the "referring page" really has _any_ relevance at all to the original site or post, or even contains a link to it.
The beauty of trackback, and the reason that many have embraced it, is the way that it creates what Shelley Powers has called "
sticky strands" among sites. In her discussion of why she uses Trackback rather than culling her referrer logs, she wrote:
Rather than using Trackback, I could scan my referrer logs and pull referrers, but I've never been happy about this approach. I wanted to incorporate into my Threadneedle strategy a deliberate interest in being part of a conversation, and this occurs with Trackback -- you have to enable it, ping me, or at least turn on Trackback auto-Discovery. No accidental tourists here.
The point of Trackback isn't really to help me, the author of a post. As John points out, there are lots of tools out there for that. I can check my referrer logs, I can check my Technorati Cosmos, etc. The point of Trackback is to help my _readers_ to see new directions that conversations on my blog have taken. I think a referrer list is a poor tool for that purpose.
(BTW, I found John's entry because Clay linked to it in his
del.icio.us bookmarks. I continue to be
mightily impressed by that site's versatility.)
1. David Janes on January 10, 2004 4:33 PM writes...
Yes, but you could look _back_ at the (unique) referrers and see _why_ they are referring to you, then store that in a DB and treat it as if it was a TB ping (and keep that information "sticky" forever"). Is that not more complete. Don't forget that TB pings are auto-generated from MoveableType by looking ahead to see what you're linking to in a blog post.
Permalink to Comment2. Ross Mayfield on January 11, 2004 2:12 AM writes...
And so far there isn't Trackback spam. A modest barrier to entry can be a good thing, but we will see as it scales.
Permalink to Comment3. Bill Seitz on January 12, 2004 12:28 PM writes...
Oy, I wish people would not *when* someone wrote a lengthy entry (in this case, it was last June).
The biggest problem *I* see with referrers is that they are only a starting point of info because most referrers turn out to be the *home* page of a blog, not the ultimate/permanent/archive URL. So that data becomes useless really fast.
Has anyone written code to take referrer data, then go scrape the source of the link and try to grab the appropriate ultimate URL?
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Permalink to CommentStephen B.,
A Halifax Chartered Accountant