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February 13, 2004

Sam Ruby: Lessons from !Echo

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Posted by Clay Shirky

From the remove of 3000 miles away, this year's ETech looks like it was a seminal gathering of social software thinkers. (I had an iron-clad excuse for not going, but I was still sad to miss it.) This post and the two below it point to slides or partial notes from the conference -- not perfect, but not nothing either. Sam has posted the slides from his talk on what he's learned from arranging a standards effort using a wiki. We've quoted Sam Ruby before about the use of the wiki to design a new syndication standard, in History, Personalities, Wikis Redux
In defense of the wiki - had this merely been a weblog post or a mailing list, I am confident that we wouldn't be having a naming discussion right now.  Or any discussion.  Quite simply, it was the wiki that made this project possible.
Talking about about what they've learned matters because the strategy actually worked. The wiki broke the logjam around designing a syndication format, which format is now being sent to the IETF and showing up in places like photoblogging apps. The story of the centrality of the wiki, and the way it was used, is only partly told in the slides, but even the bullet-point version of the talk is good reading:
Mailing lists seem very prone to flamebait: statements which may very much be true but are expressed in a provocative way.  Some people seem to just have an inborn ability to attract flames. The most effective strategy for flamebait is to simply ignore them.  Unfortunately, to be effective, this needs to be universally applied. What's worse, is that most flamebaiters don't seem to realize what they are doing. On a wiki, emotionally charged words tend to be quickly replaced with ones that more effectively make the point that is trying to be made without the distracting histrionics.

Comments (2) + TrackBacks (0) | Category: social software


COMMENTS

1. Sam Ruby on February 14, 2004 10:01 AM writes...

http://www.intertwingly.net/slides/2004/etcon/

P.S. Congrats!

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2. Clay Shirky on February 14, 2004 10:11 AM writes...

Oops, URL added. Duh. (Papa is posting tired.)

ps Thanks!

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