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February 14, 2004

Phony LinkedIn Account Gets Real Links

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Posted by Clay Shirky

Beautiful experiment: Jeffrey Nolan has created a fake LinkedIn account, then sent out link requests, to see how many people would reflexively accept a link from someone they could not, by definition, actually know:
One person responded that they wished to know more about the fictitious company I created. Another 'connection' actually sent me a business proposition and a request to connect through my network. Finally, and most interesting, there was only 2 emails from people attempting to apply a qualitative filter to the invitation.
Note that this is not the same as a Fakester -- Liz Goodman draws a distinction between a fake and a Real Fake. I'm a fake if I say I'm an outdoorsy type who loves the ocean; I'm a Real Fake if I say I'm an Elfin mage. The Fakesters were Real Fakes of the highest order -- Jesus, the City of San Francisco, Pure Evil. What Nolan is doing is much more subversive: taking what everyone has noticed -- that no one turns down friend requests -- and turning it from an observation to an attack strategy. A site with a lot of Fakesters could be fun; a site with a lot of fakes would be significantly less useful than advertised, if the system started forwarding communications request through fictitious nodes. The loss of value would come not merely because such requests might not arrive, but because if they _did_ arrive they would demonstrate to social hackers that they could get to anyone listed on the service. All you would need to do is send link invites to hundreds of people they don't actually know, and take the high yield of links generated, to see more of the network at no cost. (Something like this seems to be happening on Orkut, in fact, albeit as a result of the simplicity of link requests, without needing the person's real-world email address.)

Comments (4) + TrackBacks (0) | Category: social software


COMMENTS

1. Glenn Fleishman on February 14, 2004 10:58 AM writes...

I turn down friend requests all the time, but each time I have to worry that I've either forgotten the person, that the person has a friend or colleague valence imbalance with me, or that I'm mortally offending an acquaintance.

Explicit definitions of relationships among people remind me of trying to tell a girl I liked her in high school. It rarely serves a good purpose, and it exposes too many assumptions and implicit notions about society and commerce. (i.e., "Will you go out for a malt with me? I'm buying." "No, you geek." That's got commerce and society all over it.)

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2. alex on February 14, 2004 1:08 PM writes...

I am reminded of a line from Breakfast at Tiffany's:

"She isn't a phony, she's a real phony."

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3. bugs on February 14, 2004 1:22 PM writes...

an even better experiment is creating an account and not inviting anyone. then try to guess how more then 12,000 people are in your network after few days. My guess? rand()*date*pants size :)

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4. Julio Alonso on February 18, 2004 4:00 AM writes...

You get people linked to you even if you don't invite anyone because LinkedIn allows two types of contacts: those who are within 4 degrees and those who aren't, but chose to have an "anyone can connect" policy. My network has about 15.000 of the latter and 25.000+ of the "real" ones.

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