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February 15, 2004
Werbach on Internet Campaigning
Posted by Clay Shirky
Interesting Kevin Werbach post on
future uses of internet tools in political campaigns, starting from the premise that 'What most people really support are causes, not candidates':
I have a hunch that the first Internet campaign to truly mobilize voters on a mass scale (as opposed to fundraising and core supporters) won't start around a candidate. One of the key, and under-appreciated, elements of Dean's early success was MoveOn.org. MoveOn never actually endorsed Dean, but its tactics and worldview were aligned with the Dean campaign. Its early online poll was the first demonstration of Dean's "front-runner" status. MoveOn, thanks to help from friends like George Soros, will be significant player in the Fall campaign. Yet MoveOn wasn't started to elect a President; it was started to defend a President (Clinton) against impeachment efforts.
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