Geoff Moore's seminal book Crossing the Chasm is the foundation for technology marketing beause it provides the basis for timing and where to spend attention. Understanding the distribution of buyer and user psychodemographic profiles as deviations from the mean tells us what to build within a bell curve. But the bell curve may be changing into a power-law: This has several implications:

• More Visionaries -- as the fatter tail on the left implies, there are more innovators and eary adopters. Before serving pragmatists, be sure you have realized the full value of visionaries.
• Influencers Matter -- Interdependence means that success in some segments may lead to others faster. Reference value is half of word of mouth.
• Tornados are Dust Devils -- The slope of the early adopter segment may have declined.
• Design for Scope and Span -- The ability to version the product for different situations and have it interface throughout the stack may have greater importance than facilitating economies of scale and speed.

I'm still flushing out these implications, but creating and competing in a market of greater interdependence may also call for one greater over-arching strategy -- hand over more control to users. This means both open interfaces for users as developers and more flexibility to adapt by non-developers.