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April 8, 2004
Operation Fuck With the LJ Christians
Posted by Clay Shirky
OK, one more from April Fool's, another social hack:
A LiveJournal user, Moroveus decided to lodge a kind of distributed protest on April Fool's
first called Operation Fuck with the LJ Christians and later renamed Operation Jour de Poisson; the prank was a comment on the recent Pledge of Allegiance lawsuit.
Here is his To Do list detailing the mechanics of the prank:
Cut LJ bio and interests in order to disguise my obvious penchant for atheism and liberalism.
Unsubscribe from atheism
Go back two weeks and "friend-only" all the posts about politics, Mel Gibson, religion, the GOP, etc.
Create pro-pledge image.
Create anti-pledge image.
Code and post the meme in my public journal.
Post meme in active conservative/Christian communities.
Wait a few days and then swap the root image and edit the post it points to.
Then, on April Fool's, he replaced the original root image with this one:

Hilarity ensued.
The joke is topological (and who doesn't love a good social topology joke?) -- Moroveus was using personal behavior to insert himself into a number of situations he ordinarily wouldn't frequent, using behaviors he knew would get him included as a member in good standing. And then, when he was in all those different situations, he switched to a broadcast topology, taking advantage of the fact that a single image change would suddenly cause a message to appear in many different places at the same time.
It's akin to that moment in Flatland where the inhabitants of the flatland world perceive a hand moving through their two-dimensional environment as a series of disconnected dots (the fingers, though the residents of a 2D plan experience them as irregular ovals) which are mysteriously connected somehow. In this case, Moroveus was for most of the prank moving though separate "worlds" as an individual, and then, when needed, he was able to act across all those social dimensions in an instant.
There's also a discussion about it on the
blog_sociology community on LJ.
Comments (3)
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1. nick on April 8, 2004 6:52 PM writes...
fuckin rude bastard is all i have to say
Permalink to Comment2. Scott Moore on April 8, 2004 8:07 PM writes...
Ah, nice to have another clear example of "griefing" in an online community that doesn't have weapons, player killing or the like and isn't even intended to be a game.
Though I'm not sure how this example sets itself apart from any of the other subversive or trolling behavior witnessed previous.
Permalink to Comment3. reed on April 13, 2004 10:23 AM writes...
Hey, I like that trick.
Takes a lot of effort to get your message actually read by the people you disagree so much with though, doesn't it?
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