Posting a 2x2 matrix is kind of a cop-out. While they are the friend of the analyst or consultant, its such a general and non-specific framework that it by itself contributes little -- but they can lead to interesting conversations. Recently I attended a conference where there was a group session used a matrix to invoke discussion very effectively. Was going to write a big post about the above matrix. It does tease out a few controversial issues. Instead, lets write it together. At some point next week, this wiki page will become a post here. Contributors so far: Janet Tokerud, Denham Grey, Enoch Choi, Shannon Clark, Gillo Cutrupi...