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May 6, 2004

Matt Webb and a practical guide to social software

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Posted by Clay Shirky

Matt Webb has posted notes for a practical primer on social software. The essay is in part literature review, which is useful, but the best part is that it takes Stewart Butterfield's 7 Habits of Highly Effective Social Software (Identity, Presence, Relationships, Conversations, Groups, Reputation, Sharing) and uses them as lenses to critique a particular piece of social software (AIM) as a guide to thinking through the issues generally:
*Identity* | Your identity is shown by a screenname, which remains persistent through time. There are incentives not to change this, like having your list of friends stored on the server and only accessible through your screenname. This acts as a pressure to not change identity. Having a persistent identity is more important than having one brought in from the physical world. *Presence* | Presence is awareness of sharing the same space, and this is implemented as seeing when your friends are online, or busy. AIM isn't particularly good at group presence and visibility of communication, although other chat systems (such as IRC and early Talkers) use the concept of "rooms" and whispers. [...]
It looks like Matt is really digging in to practical advice, and has started list of links to be included in his primer.

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