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Many-to-Many

« Where is my place in this network? | Main | Network Influence Matters »

July 9, 2004

Commercial friends

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Posted by David Weinberger

Waxy points out that someone is marketing the movie Anchorman via Friendster by creating “user profiles for each of the characters.”

I think I’m supposed to be outraged by this, but I’m not. There’s no intent to deceive: If you don’t know that Ron Burgundy is the name of Will Ferrell’s character in the movie, you probably won’t end up on Burgundy’s page. So, no harm done to the “integrity” of Friendster’s social network, where we’re all phonies anyway.

Comments (5) + TrackBacks (0) | Category: social software


COMMENTS

1. Hylton Jolliffe on July 9, 2004 11:05 AM writes...

Minor FYI: must be part of a broad marketing campaign of theirs - I happened to see "Ron Burgundy" on both NBC's Today Show and CNN or MSNBC with Ferrell in character, e.g. pawing at Katie Couric, in the past few days.

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2. Brian Yeung on July 9, 2004 2:13 PM writes...

At this year's Game Developer Conference, Tim Schafer (Grim Fandango, Psychonauts) demoed using Friendster as a template to characters. Interests, hobbies, social networks, and testimonials were all mapped out and provided a quick snapshot of that character.

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3. Brian Yeung on July 9, 2004 2:13 PM writes...

At this year's Game Developer Conference, Tim Schafer (Grim Fandango, Psychonauts) demoed using Friendster as a template to characters. Interests, hobbies, social networks, and testimonials were all mapped out and provided a quick snapshot of that character.

Permalink to Comment

4. Brad Newman on July 9, 2004 9:02 PM writes...

I guess these are immune to the Fakester genocide?
http://www.zephoria.org/thoughts/archives/2003/08/17/goodbye_fakester.html

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5. Dave on July 18, 2004 10:51 PM writes...

not so sure why the comment on this is so pleasant, i saw this as a heinous violation of site purpose and integrity, and a full breach of user trust. took some time to rip it up personally at: http://www.passingnotes.com/index.php/one-more-reason-to-distrust-online-social-networking-sites/

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