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July 14, 2004
Caputa on Wallflowerz
Posted by Clay Shirky
Peter Caputa also posts about Wallflowerz, a dating site that pays people to be active on the service.
The unique thing about the site is that it pays you for being active. And people pay to use it on a per use basis. Instead of a monthly fee to have messaging capability (eg match.com), you have to buy credits. But, when people message you or when you suggest matches to people, you receive credits that you can withdraw for cold hard cash.
I stand agape. Once you’ve set up a market where I pay you for contact, we are conceptually close to a pay-for-(tiny)sex scenario.
I think linking the intrinsic desire to use a dating site with the extrinsic goal of making money is so distorting that it will kill the business, but I hope it catches on in the short term, because the system-gaming that will go on during the death throes will be fascinating to watch.
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