Reminiscent of the Zerodegrees spamming incident, I’m getting spammed by requests to join Multiply. Is this happening to anyone else?

As for the service itself, so far, it looks like a standard YASNS, with an emphasis on broadcast messages, in the manner of Orkut in the bad old days:

Channeling danah, note the rhetoric of ‘powerful’ messaging here. Power exists in differentials, and here the power being advertised is clearly the power to force your messages onto people who don’t even know you.

This is reflected in their list of selling points, which are mostly ego-centric rather than communitarian — ‘broadcast to’ rather than ‘join with’. Their idea of compelling use cases are me reviewing a restaurant, and then making sure all my friends and their friends see it (so what if they live in Jakarta — the new Chumley’s on Flatbush just rocks!), and making sure that your weblog has a built-in (did someone say captive?) audience.

But of the 100+ YASNSes out there, what is making Multiply the new choice of social spammers? Enquiring minds want to know. Meantime, put me on the Social Networking post-mortem bus…