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January 26, 2005
Finding Mavens in Usenet
Posted by Ross Mayfield
Yesterday I had a long chat with one of the humans at Microsoft, Marc Smith, who runs the Netscan project which provides analysis of Usenet. During our conversation he shared how they are using social network analysis to identify types of participants in threaded discussions.
One of these types is represented in these three graphs produced by Danyel Fisher, also of the Microsoft Research Community Technologies Group, is of Answer People. Marc described them simply as people who answer people who dont answer people. They are the central nodes with many uni-directional ties. APs are what Malcom Gladwell would call Mavens, their influence is through their expertise, which they share widely.
AOL isn’t just handing over Usenet to Google, Netscan has a firmer grasp of this very long tail. It will be disconcerting for most to find data about you made explicit and visualized, especially when its personified, which raises real issues. At a certain point, being Profiled (RSS) as a Maven for Windows XP (RSS) who has bad Mondays may innundate you with pitches every other day of the week, so you might stop. The difference between explicit and implicit categorization and relationships is going to blur very quickly.
UPDATE: Go see Danyel Fisher’s subsequent comment on AOL/Usenet and his comment below which implies Connectors in these images. Also take the Rorschach test for yourself.
Comments (2)
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1. Danyel Fisher on January 26, 2005 7:20 PM writes...
Heres a brief explanation of what Im seeing in these images.
Lets ignore the Answer people of the title for a moment, and look at the person in the center of the center image.
Ego the dot who this picture focuses on has gotten a single reply from the answer person at the right. Shes also engaged in a protracted (thick, and bidirectional!) conversation with the dot above him.
Egos also engaged in a briefer conversation with the dot below her, who may or may not be developing into an answer person.
Last, shes been answered by a person wed never seen before, and shes replied to a question that two other people have answered
This is an interesting person
Permalink to Comment2. Valdis on January 28, 2005 9:47 AM writes...
We did a similar project for finding Mavens and Connectors in the blogosphere for a recent seminar on Biz blogging in Cleveland. Here is the PDF with maps and metrics [adapted SNA metrics to find Mavens and Connectors].
http://www.orgnet.com/NEOBlogosphere2005.pdf
Enjoy!
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