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Many-to-Many

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March 31, 2005

Stuff that gets spammed, part N

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Posted by Clay Shirky

I hardly know what to make of this — Waxy.org has discovered that WordPress, the great open source blogging platform, has been pimping out it’s highly rated home page to an SEO (Search Engine “Optimization”) firm, effectively selling the community capital it built up to spammers by “publishing” articles that are hidden to users but visible to spiders.

There’s also a bizarre defense of this practice on Planet Wordpress, on the grounds that WordPress needed money to grow, and wasn’t getting it from donations.

This is such an interesting and uncharted area — as the net gets bigger and karma, previously bottled up in human relations, becomes convertible for real currency, in everything from ZeroDegrees/SMS.ac style spam to real sales of virtual characters to this, we are going to have to find ways to defend against this sort of karmic hijacking.

Comments (6) + TrackBacks (0) | Category: social software

March 30, 2005

Hedlund Reads Yahoo 360

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Posted by Clay Shirky

Marc Hedlund examines Yahoo 360 using Lessons from Lucasfilm’s Habitat (Best. Essay. EVAR.) as his guide, since one of the authors of LLH was Randall Farmer, one of the creators of Y360.

Hedlund comes away skeptical, noting that the lack of interoperable standards and widely available APIs violate some of the LLH tenets, as with the LLH assertion “Data communications standards are vital.”

Those who do not learn the lessons of Habitat are doomed to repeat them, indeed. In 360, we see this problem, the lack of communication standards, expressed most acutely in the IM sidebar, which lists the online status of all of your buddies — excuse me, your Yahoo buddies. You can IM them and send them messages in the system (messages which are like email but not email, so that you have yet a third voice with which to speak to a subset of your friends). Why do I need a web view on my IM buddy list when I have that list on my computer already? If 360 becomes your home, perhaps that would be useful.

The fault here is easy to see with a thought experiment. Let’s say Yahoo 360 were implemented today by a startup, a company without ties or loyalty to an existing body of users. Would they make the same decision? Is it in the best interest of new users to 360 to have their Yahoo buddies be the only ones available for sharing, or is that more in the interest of Yahoo?

Data communication standards are vital, and the lack of them has kept IM from becoming a platform for innovation as email and the web have become. 360 suffers from the lack of a standard just as would any startup, but it hasn’t sought out a solution, as would a company that needed new users to survive.

I’m less convinced than Marc that this is fatal, starting from the premise that much human congress happens within essentially arbitrary divisions like this one — you know your co-workers on the 5th floor or your neighbors on your street better than you know the people on the 6th floor, or on the next block over.

However, I am, like Marc, convinced that this ‘proprietary standards and messaging’ weakness will prevent 360 from becoming a complete digital hub. It may simply be a good fusion of Orkut and fotolog.

Comments (3) + TrackBacks (0) | Category: social software

Del.icio.us Goes Pro

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Posted by Ross Mayfield

Very noteworthy that M2M guestblogger, Joshua Schacter, has quit his very good job to go full time with del.icio.us, the social bookmarking network that all of us are so fond of.  Much of tagging originated with Josh and he deserves praise for taking this calculated risk.

[via Gen]

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March 29, 2005

EVDB Goes Live

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Posted by Ross Mayfield

EVDB, the events and venue database, took their beta live tonight.  Below is a published Smart Calendar, here is a sample event page.  Go poke around.

See that little green button?  I’ll lay odds you will see it more often over the next year than you imagine. 

Yesterday EVDB announced a $2.1 million raise from Draper Fisher Jurveston, Omidyar Network, Esther Dyson, Ev Williams, Mark Pincus and others great angels. 

Some people really like it.  The event space is heating up, with Upcoming.org (neat new features announced) and Whizspark with their own approach. They all seem to be supporting open standards and we should see some interesting things happen as events and venues become nodes.

Disclosure: I am an advisor as previously noted

Comments (3) + TrackBacks (0) | Category: social software

March 28, 2005

The Enterprise Blogosphere

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Posted by Ross Mayfield

InfoWorld’s coverstory is The Enterprise Blogosphere. The whole thing is wrapped up in a nice .pdf. I absolutely love this quote:

“Blogs and wikis play opposite roles,” says Martin Wattenberg, a researcher on the collaborative user experience team at IBM Watson Research Center. “Blogs are based on an individual voice; a blog is sort of a personal broadcasting system. Wikis, because they give people the chance to edit each other’s words, are designed to blend many voices. Reading a blog is like listening to a diva sing, reading a wiki is like listening to a symphony.”

And, of course, there is a great review of Socialtext.

Comments (4) + TrackBacks (0) | Category: social software

Business data point

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Posted by Clay Shirky

Just got email from a headhunter looking for leads for a ‘VP of Social Computing,’ whose job will include building and managing a staff of 75-80 (!) people.

No word on what the company is (though it’s obviously large) and the work doubtless includes a number of more broadcast-oriented efforts as well (e.g. weblogs and RSS as publishing tools as well as conversational ones,) but it was interesting to a) see a VP level hire in this area and b) to see how large a staff is being imagined.

Comments (4) + TrackBacks (0) | Category: social software

Consumerpedia's product folksonomy

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Posted by David Weinberger

Consumerpedia is Wikipedia for products. It’s in .00000001 alpha, the site says, but it seems usable, albeit empty. (I put in a review of Thinkpad X40, just to try it out.) The Help page highlights its tools for constructing a hierchical folksonomy: Anyone can create a category, a sub-category, a re-direct (= synonymn), or a related-to (= reciprocal link). It explicitly has avoided creating a top-down categorization scheme.

Who’s up for a Consumerpedia vs United Nations Standard Products and Services Code System Deathmatch! [Technorati tags: ]

Comments (1) + TrackBacks (0) | Category: social software

March 26, 2005

Back and forth on folksonomies as controlled vocabularies

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Posted by David Weinberger

Over at my personal site I’ve posted an internal dialogue about what folksonomies, taken as controlled vocabularies, might do to the ambiguity of language. I.e., are tags making us dumb?

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March 25, 2005

Adam Bosworth on Social Software

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Posted by Ross Mayfield

Adam Bosworth reflects on social software at Etech and PC Forum:

…As long as we don’t let the ontologists take over and tell us why tags are all wrong, need to be classified into domains, and need to be systematized, this is going to work well albeit, sloppily. What it does is open up ways to find things related to anything interesting you’ve found and navigate not a web of links but a link of tags. At the same time Wikipedia has shown that a model in which content is contributed not just by a few employees, but by self-forming self-managing communities on the web can be amazingly detailed, complete, and robust. so now people are looking at ways in which the same emergent self-forming self-administering models of tagging and Wiki’s and moderation can be used for events (EVDB) and for music and for video and for medical information. It’s all very exciting. It is a true renaissance. I haven’t seen this much true innovation for quite a while. What I particularly like about all this is how human these innovations are. They are sloppy. To me Tags are sloppy practical de-facto ontologies. Wiki’s are sloppy about changes and version editing. It is accepted that we’re trying new things and that sometimes messes will occur. In short, it is unabashedly creative and imprecise. I’ve always believed in the twin values of rationalism and humanism, but humanism has often felt as though it got short shrift in our community. In this world, it’s all about people and belonging and working with others….

Adam goes on to note that social software gets spammed (nod to Clay), “We got, unfortunately, any application talking to anyone (we call this spam).” He raises privacy concerns and the cost of interruptions to conclude:

It is going to be fascinating and exciting to watch how these tensions play out, namely the rising trend of people working together and collaborating and communicating over the web in increasingly real time ways contending with the human needs for privacy and reflection and with the unfortunate nature of some humans to vandalize rather than to construct.

As things play out, I’d suggest we will see forms of communication more asynchronous than email, the social network employed as a filter, richer forms of presence, easier group forming and reputation used only at large scales.

Comments (4) + TrackBacks (0) | Category: social software

March 24, 2005

initial impression of Yahoo 360

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Posted by danah boyd

Today, Yahoo invited a handful of “influencers” to have early access to their new product 360 degrees. Apparently, i’m one of them so i got to sit around a table at Yahoo, learn about the product and speak my mind. I have to say that i’m impressed that Yahoo folks wanted to hear all of our crankiness head-on rather than waiting for it to appear in our random ramblings online. Even better: they didn’t make us sign any NDAs so we can blog all we want. I lurve that.

So, the tool comes out in like a week. I don’t know how final the version that we saw today is, but i thought i’d offer some impressions based on what i saw since i know folks out there are curious.

360 will be invite-only but they are not seeding through employees, rather, they are seeding through active Yahoo users. This is actually very important because frankly, 360 isn’t meant for people like me (or like you). It’s meant for your average not-technically inclined individual who is scared of blogging but wants to share their thoughts, photos, and recommendations with their friends. Thus, before we all get into a blogizzy, it’s important to remember the target.

The feature set that i saw included integrated YIM, a blogging tool, a recommendations engine (linked to local), photos (linked to Y photos, not Flickr) and a social network. It’s all very integrated and emphasizes Yahoo products (although they were talking about connecting it with other products and they are doing some RSS stuff). Throughout all of this are heavy controls for privacy/publication, although it is all strict categorization schemes where you can make things available to groups (think: LJ).

Of course, it has all of the social problems of bi-directional, articulated social networks (nothing solved there). And the controls are really overwhelming. In fact, a lot of the product is overwhelming for the not-technically-savvy and i think that this will be their major problem unless they figure out how to slowly expose things (one of our strongest recommendations). For the techgeek, it will feel like they didn’t go far enough, didn’t have enough features, etc. That’s actually a lot easier to solve than the overwhelming problem and i expect they’ll build new features soon so i think that the techgeeks should wait. But i’m really worried about the novice user because it has many of the problems of blogging, privacy and social networks rolled into one big problem. Plus, you really need to be heavily integrated into the Yahoo network for it to really make sense.

Frankly, i think that they should take the word “blog” out of the picture entirely. While the service allows you to share your materials with layered groups of friends, the term ‘blog’ is intimidating to the mainstream who see it as publishing or otherwise uber-public. Since Yahoo isn’t requiring uber-public, i think that they should get rid of the term. We’ll see what happens.

I also think that it makes much much more sense connected with photosharing and i really wish that they would wait on this product until Flickr is connected with them - there’s going to be so much overlap and confusion :( Plus, while there are huge problems with Flickr’s system of privacy management, there’s a lot that they have going for them interface wise. For example, you don’t have to click stupid edit buttons - you can edit while consuming. This is soooo cool. I wish more folks would have fun with javascript.

Anyhow, my general impression is that i’m wary, but i don’t think that this is for me and i think it will be nice for the heavily integrated Yahoo user.

Comments (9) + TrackBacks (0) | Category: social software

March 23, 2005

How could your TV set become social?

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Posted by Kevin Marks

Tom Coates, fresh from his etech tour de force where he showed how you might tag songs playing on the radio, has written up a lot of interesting thoughts on how to have social software on a TV. Lots of food for thought there.

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acquaintance spam

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Posted by Liz Lawley

I spoke last month at the National Voluntary Health Associations Innovations Conference on social network media, a conference organized by Randal Moss of the American Cancer Society. Randal did a great job, and I really enjoyed participating.

Once I returned home, however, I discovered that I had suddenly been added to the “KM Cluster” mailing list. The reason? John Maloney from Colabria (hmmm…I’m starting to like the nofollow thing already…), another of the speakers at the conference, had added my email address to mailing lists used to advertise books and upcoming workshops. In fact, my name was added twice three times; once with the address on my card, once with the address provided to attendees as part of the participant list, and once with the form of my address that often appears in my return address.

This isn’t the first time someone has done this—taken my contact information from a conference attendee list and put me on a mailing list without my permission. And it drives me totally nuts. To me, that’s a serious breach of conference etiquette, one that will drive people to stop providing their contact information to new acquaintances.

When I complained, politely, to John, he informed me that I could simply follow “common practice” and click the “unsubscribe” button at the bottom of the messages. But as many of you know, that’s often a tool used by spammers to determine whether the email addresses they’re using are legitimate. It’s not, and shouldn’t be, “common practice” to have to opt out of a mailing list that you never chose to be added to.

I’ve also received a spate of messages from Plaxo recently, asking me to update my information so that the person using the system—typically someone I don’t even remember meeting—doesn’t have to go to any personal trouble to ask for my current contact details.

Feh.

I’m sick of acquaintance spam. It’s not that I’m not willing to be contacted by people I don’t already know. It’s just that I think it should be a personal contact. Don’t add me to a mailing list without asking me. Don’t set up an automated system to harass me for contact info. (Plaxo even sends a “I noticed you didn’t respond to my earlier request” message if you try to ignore it!) This strikes me as such a basic rule of etiquette, whether the contact is personal or professional. Relationships begin with and are maintained through personal interactions. Don’t screw them up by trusting them to software.

Update: John Maloney has responded via email to this post. He feels I’ve misrepresented him, and wants me to “correct” the post. Read on for his take on this….

...continue reading.

Comments (22) + TrackBacks (0) | Category: social software

Social TV

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Posted by Ross Mayfield

You just knew this kind of potato salad would happen. BusinessWeek reports on a PARC project, promising the social aspects of the Super Bowl experience without the dropped popcorn and the spilled beer:

The Social TV project is in research stages right now. But the idea is that, with the help of a bit of software, perhaps a keyboard or two and several strategically-placed microphones, people can remotely discuss a TV program while they are watching it. You’ll be able to see which of your buddies is watching which program in his or her house, and join into the viewing. Or, you might start a program-watching session of your own and invite friends.

Indeed, in many ways, Social TV will be similar to the Instant Messenger you already use on your computer. Only it will be more dynamic: Social TV software, located on a device like TiVo or even your TV set, might notice that your and your buddy’s yacking has gone well past the commercial break. The software would conclude that you are no longer watching the show and, perhaps, pause the program until you are ready to resume, says Nic Ducheneau, member of PARC research staff.

The follow-on invention, of course, is a social spam filter that mutes your friends when you are trying to watch TV.

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March 22, 2005

PC Forum Roundtable on Tagging

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Posted by Ross Mayfield

Scribbles from a session led by David Weinberger and Esther Dyson at PC Forum, also posted to the wiki.

Lots of productive friction here.

David Sifry, Caterina Fake and Ross Mayfield helped with an intro to tagging. (can't remember what I said, please edit in)

Rael Dornfest: reminds me of RDF, but the cooling is its not in format or intent



David Weinberger: Take that semantic web! We will do it ourselves with tags!

...continue reading.

Comments (2) + TrackBacks (0) | Category: social software

Allen on altruism and group size

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Posted by Clay Shirky

Interesting speculation over on Life With Alacrity about Dunbar, Altruistic Punishment, and Meta-Moderation — Allen disucsses work on an agent-based simulation that suggests a phase transition from cooperating groups to Tragedy of the Commons scenarios at ~15 people, a much lower number than many of us assumed commons-based problems arose. (My assumptions had been closer to 25.)

This is a very interesting result. To explain it in different terms, if you have a system that depends on sharing some commons and there are no process or trust metrics, a group as small as 16 may find themselves not cooperating very effectively.
The idea of commons can be as simple as how much speaking time participants in a meeting share. The time that each participant uses during the meeting can be considered the shared “commons”. If there are no enforced rules, with a group size of 16 there will inevitably be someone who will abuse the time and speak more than their share.

The one big caveat is that this is based on studies of agents, not actual humans, making the results fairly provisional. However, the study at least points to some experimental designs that could be tried with real live groups.

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March 20, 2005

flickr -> yahoo

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Posted by danah boyd

Although probably the worst kept secret in social software’s history, Flickr finally announces that Yahoo! will be acquiring them.

If done right, this can be quite beneficial for everyone, especially if, as reported, Yahoo! doesn’t try to swallow it and turn it into Yahoo! photos. Yahoo! has the resources to deal with backend stability which would allow Flickr to focus on iterating based on its users - a skill that i’m very in awe of wrt Flickr.

On a completely selfish note, it is my hope that the gang will finally move to San Francisco where they belong.

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March 18, 2005

Amazon's Statistically Improbable Phrases

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Posted by David Weinberger

RageBoy has discovered that Amazon seems to be rolling out a feature that shows you for any particular book which phrases in it are “statistically improbable.” For example, Chris’ own Gonzo Marketing uses the phrase “public journalism” and “market advocacy.” Obviously those are not phrases unique to Chris’ book, so Amazon is doing some sort of statistical analysis to find phrases that are significantly distinctive and prominent within a book and across books. Fascinating. And, as Chris points out, these SIPs can serve as machine-generated tags. [Technorati tag:]

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sxsw & etech

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Posted by David Weinberger

So the many2many crew divided at the 2. The boys went to etech and the girls went to sxsw. Coincidence? Not entirely. Embarrasing? And how.

One salient detail that didn’t strike me until after talking with danah a couple of nights ago: When I was contemplating submitting a paper to eTech, I called Rael Dornfest, the conference chair, to ask his advice about whether the topic would be better as a panel discussion or a one-person session. I forget what he said, and ultimately my paper was rejected, but the point is that because I know Rael a little (and I’m admirer, btw), I felt comfortable picking up the phone. I wasn’t thinking, “Hey, time to work the old boys network!” but that’s what I was doing.

Other than that, I don’t have anything to add to danah’s and Liz’s posts. But I didn’t want to my silence to be mistaken for disagreement.

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March 17, 2005

why sxsw? part 2

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Posted by danah boyd

I also attended SXSW and not Etech and i wrote an extensive post about why and what needs to be done.

In short, i believe that you can’t acquire diversity at SXSW or Etech simply through a CFP. These are networking events where there’s a large body of people who are working in those spaces that don’t even know about it, let alone attend. People come to it because they heard about it from their friends the previous years. Social networks are homophilous which means that the less diverse an event is, the less diverse it will continue to be over time. And to counter that, you can’t expect marginalized populations to suddenly appear because you ask them to apply - you have to be active to shift the downgrade in diversity. Read my full post to hear out the logic in various arguments. Blind review is not the answer - the problem is far more systemic.

People want answers. Here are some.
  1. Diverse committee (along multiple axes).
  2. Diverse advisory board that will help you brainstorm who to invite.
  3. Active recruitment of diverse populations working in the field.
  4. Identity-driven BOFs or panels if appropriate.
  5. Bring diverse voices to the smaller events too - integrate them into the community because they’re not represented at all levels of the social network.

Please note: i love the members of the Etech committee - some of them are my friends. This is not a problem with them nor should it be read as an attack. It is a systemic problem that affects all of us; perhaps many of you reading this are dealing with it in your own domain. The reason that Liz and i are not being quiet is that we believe that change should happen and we believe that folks like the Etech committee are allies and will work with us to make change if we make it clear that it’s a problem and that there are ways to fix it.

Comments (1) + TrackBacks (0) | Category: social software

March 16, 2005

why sxsw?

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Posted by Liz Lawley

This year, two tech conferences directly related to social computing—SXSW and Etech—were scheduled so close together that many of us with an interest in these topics had to choose between the two. Clay and David and Ross are at ETech. danah and I were at SXSW.

Me & Molly @ Blogger PartyWhy did I choose SXSW? The biggest factor for me was the gender balance. Increasingly, I’m finding that I want to be in places where there are women I respect and enjoy to spend time with. It changes the nature of the conference experience for me. I feel more at ease, more relaxed, more like I belong.

This year’s Etech is perhaps the least diverse yet. Of the twenty featured speakers on the main page, one is a woman, and none are people of color.

At SXSW, in contrast, strong and wonderful women were everywhere. I don’t recall seeing a single all-male panel. When I hung out in the hotel bar, my companions were mostly women. When I went to the evening parties, everywhere I looked there were other women.

So Many Great Women at SXSWThree of my co-authors here on misbehaving—Gina Trapani, danah boyd, and Caterina Fake—were there. Fabulous women like Molly Steenson and Molly Holzschlag and MJ Kim and Cecily Walker Kidd and Adina Levin and Mary Hodder were there. Not all the faces were male. Not all of them were caucasian. The voices were rich and varied. The vibe was open and warm. There were more conversations than there were pontifications. (SXSW doesn’t call panel participants “speakers,” either, which I like. We’re panelists. A subtle distinction, but one that makes a difference.)

Many of the topics being covered at ETech are things I’m interested in. Ideally, I would have gone to both. But O’Reilly made a decision to move ETech up this year and place it in competition with SXSW—splitting the audience and forcing too many of us to have to make a choice. MJ at Gawker PartyFor me, conferences are far less about the presentations and far more about the people and the connections. And I chose SXSW because it offers me a far richer environment for those connections than ETech.

I’m reminded of a quote from Tom Melcher, formerly of there.com, that I use often in presentations: “If you build a place that women love, the men will follow. The reverse is not true.” Perhaps more conference organizers need to take that line to heart.

(Update: David Weinberger posted about why he’s at ETech, and an interesting dicussion about the gender balance there is brewing in the comments of his post.)

(Update 2: Trolls will be disemvowelled. Keep it civil, please.)

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Folksonomies at Etech

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Posted by Ross Mayfield

A transcript from a talk with Clay, Stewart, Joshua and Jimmy.

Clay: Not a debate about the meaning of folksonomy. This is about allowing a large group of users in on organizing a large volume of material. this is usually a function of professionals, why did you do this and what have you observed:

Jimmy: launched in June, didn't have software to support it before. First few weeks was a madhouse in English. Germans held off but then the floodgates opened with order. Became more sensible as people adjusted the categories. We let the masses categorizes because its the crazy wikipedia way.

Stewart: Activity is for the individual first. Because of the word folksonomy, people assume it is for categorization.

Joshua: started with a text file collection of links. Started putting short descriptions in, hash mark and some text to find links. Built a web version so I could point friends at a URL. Then made it massively multiplayer. Behavior around tags that have nothing to do about categorization. tag: to_read is quality of document and context of the user combined. Groups, workflow, RSS stuff, multiple unintended uses.

Clay: you both emphasized value of individual, what tensions arise and how do you resolve?

Jimmy: Entire community organized around high quality Wikipedia, so tension is between individual and the goal. Category scheme doesn't allow people to categorize individually, which is against the goal.

Joshua: but (with wikipedia) there is some consensus on how it fits together. Sometimes its clear, sometimes not. What category something is in may requires consensus. In Delicious, Wikipedia (free, encyclopedia and reference), reference is not a word used by Wikipedia itself.

Stewart: less of an issue dealing with the individual than a group. A person went to Tijuana, used the Etech tag, but for everyone else they want something else under the tag. At the group level, need to filter these things out. Pictures of hotel rooms in Tokyo aren't interesting to people looking for Tokyo.

Clay: Circle and square pattern. Some social activity has arisen despite the social bias. People using the comments field within delicious for conversations.

Stewart: First uses of tagging were for group forming on Flickr

Joshua: why distinction between groups and tags?

Stewart: there are differences

Marc Canter: now that we have tags, can we connect them between different systems?

Jimmy: very interested in this, talking with folks at technorati, should share dumps of tags.

Stewart: to a certain extent Technorati is already doing that. Lots of collisions. 200k tags in a shared space, not sure what the utility is.

Joshua: 190k tags, mostly single use. Need more tools to trim the hedges in the data garden. Flickr you tag for yourself, delicious mostly the same, Technorati you are tagging for someone else. Does it make sense for these different kinds of tags to be brought together, need more understanding.

Clay: the pull and reuse model, having Rest-like APIs may make this happen. Bring tags into remix culture.

Alex: how are you giving the user feedback to help their tagging get better?

Jimmy: once you get involved, its a community of 600-1000 people who do the bulk of the work.

Stewart: In Flickr there are no bad tags. Point is giving people to have tools that create happy accidents (Ward Cunningham's term) at a global level.

Joshua: two types of feedback, your own tags and the experimental interface that gives you your tags, top couple of tags for the thing you are bookmarking and the intersection between them. Don't want to have people dominated by groupthink.

Clay: User and time as impermissible categories usually. But it allows you, however context dependent, something responsive to user interests.

Stewart: Wikipedia model of large group and core group to develop semantic web approaches might work.

Jimmy: To create a large scale category system, a large group with feedback and monitoring will out perform a small group of experts.

Clay: Switch motivations from intrinsic to extrinsic

Stewart: Philosophical issue of meaning, cleaving nature at the joints.

Joshua: one thing that bothers me about semantic web is that it doesn't pay attention to what people are actually trying to do. They want to find and remember things. A natural scale. Tagging too broadly or to narrowly doesn't serve yourself or groups.

Audience question: What happens with Technorati is searching more tag services?

Jimmy: Google is the real answer to that question.

Joshua: tagging for you to find vs. for others to find

Dozed off on a question about RDF

David Weinbeger: trying to make sense of this mess about mass of tags. Need metadata about the tags, who what when where why? How much meta meta?

Joshua: if you say this tag is a child of other tags, they we are back to hierarchy. But the thing is they are easy to type, use, lower barrier to entry. If you encumber them and make them complex entries.

Stewart: has to happen after the fact, cant force people to specify language.

Jimmy: Cardinal baseball and bird, fits into hierarchies.

Joshua: like that you can type java and perl instead of categorizing. May do two level tags, letting you bundle them.

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Wikipedia and the Future of Social Computing

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Posted by Ross Mayfield

An impressionistic transcript of Jimmy Wales' talk at Etech on Wikipedia and the Future of Social Computing.

What is wikipedia and how successful is it.

500k articles in English as of today, German 200, Japanese 100k, and much more 1.5 milion articiles across 200 languages 19 languages with > 100k articles.

350k articles with categories, hierarchical peer reviewed taxonomy. Just barely more popular than the NY times, 500M page views monthly.

The original deam of the Internet and what went wrong

People sharing information freely. Early experimentation was Homepages. Worked well, but problems: quality control (reputation of homepage author), author fatigue (thousanbds of hits can be found for 'haven't updated' at geocities.com today).

Founded Wikicities, which extends the social model to new areas. Growing faster than Wikipedia Social computing successor to free homepages. Right to fork, uses free license to build community trust. For profit, portion of profit donated to Wikipedia.

How Social Computing addresses what went wrong

Author fatigue -- since the site is managed by a community people can come and go and the site is till maintained/improved.

Quality control -- everything is peer reviewed, leading to higher quality generally. Shows diff feature in Wikipedia as an example.

Social model of a wiki is hard to explain. In wikipedia, democracy, consensus, aristocracy and monarchy. his role is the constitutional monarch, but german paper quoted him as being the queen of England. We don't a-priori settle how decisions will be made, software does not enforce rules. Votes for deletion in english wikipedia page. Voting not enforced by software. Just an editable page with Deletes and Keeps.

Wikipedia is a social innovation. This social innovation will spread to other areas beyond just the encyclopedia. Software which enables collaboration is the future of the net.

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Yahoo 360

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Posted by Ross Mayfield

The other shoe is dropping for Yahoo, with the announcement of their blogging, photo sharing and social networking service, Yahoo 360. Here is the AP story, Charlene Li’s Analysis, and highlights from the WSJ article.

Anyone tried it? Marc has. I’m sure we will get a chance soon.

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March 14, 2005

Web personalization, and how TiVo learns

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Posted by Seb Paquet

Michael Pazzani gave a course on Web personalization at UC Irvine this winter, and has made allsome of his slides available online. Topics covered include user profiling and collaborative filtering. Recommender systems such as Amazon and TiVo are examined. There’s a link to an interesting paper by Ali and van Stam describing the TiVo collaborative filtering system.

[via Daniel Lemire]

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sxsw: daniel pink on "a whole new mind"

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Posted by Liz Lawley

Daniel Pink starts out this session by saying that he’s giving the whole audience a copy of his new book A Whole New Mind. The publisher won’t let him sell copies ‘til next week, but he can give them away…and he wants the buzz that SXSW attendees can generate. Very smart!

Says that brevity, levity, and repetition are key to good talks. (And my snap judgment here? He’s an entertaining and interesting speaker.)

His key thesis is that the future no longer belongs to analytical professionals—the linear, logical knowledge people (the “SAT people,” he calls them, pointing to his article in today’s USA Today on the SATs). It belongs instead to creators and empathizers.

A picture may be worth a thousand words, but a metaphor can be worth a thousand pictures. Talks about the hemispheres of the brain—left vs right hemisphere. The future belongs to the right hemisphere—wholistic, empathic, big picture.

...continue reading.

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sxsw: malcolm gladwell keynote

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Posted by Liz Lawley

This is the talk I’ve been looking forward to for months, but I’m a bit worried. How could the talk live up to the book(s)? That’s quite a challenge.

Gladwell opens with a story from his latest book, Blink, about a woman auditioning for the Munich philharmonic, not realizing that the director really only wants men. She auditions from behind a screen, and thinks she’s done terribly. She’s despondent, begins to leave for Italy. Audition is a classic example of a snap judgement—the maestro has already decided that she is the new first trombonist of his orchestra. When she’s introduced to him, he’s astonished to find that she’s a woman.

(Turns out that Gladwell is as wonderful a storyteller in person as he is in his book. Maybe better. This talk is worth the trip to Austin.)

...continue reading.

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March 13, 2005

sxsw: leveraging solipsism

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Posted by Liz Lawley

Unfortunately, two of the original three speakers for this panel—Stewart Butterfield and Peter Merholz —couldn’t make it today. Jeff Veen is moderating, and Tantek Çelik, Don Turnbull, and Thomas VanDerWal are the participants.

Jeff Veen starts by framing the context, since the title is…well…somewhat oblique. He points out that tools that help us manage information are becoming more socially aware. del.icio.us, for example, which allows you to discover people as well as information, and to discover information based on people rather than simply topics. Last year social networks were all the rage; but he felt that tools like Friendster were like yearbooks—fun and useful for showing off who you know, but that’s a short term activity that doesn’t sustain long term interest. It gains ongoing attraction once you add in the kind of value-added media that tools like Flickr (and, I’d add, last.fm) provide.

He makes an important observation—what’s most interesting here is the blending of public and private. That needs more elaboration, I think it’s a key concept. He also talks about the need for more interoperability between these systems. Can travelocity, for example, know where he is and share that information in useful ways with other systems I’m on (like flickr, for instance).

Thomas VanDerWal is up first, and discusses personal views of information. Too much online information is ephemeral—so we end up emailing things to ourselves, copy and pasting into new documents and losing context. We need a way to get back to information we’ve seen. (Reminds me of Microsoft Research’s “stuff I’ve seen” approach to searching.)

He says that we “get lost early” in the information around us, and ask how we can get to “findability” in our own information spaces? del.icio.us, for example, allows us to name things in ways that make sense to us. But how do you tie different personalities together? How do we jump between disciplinary vocabulary boundaries?

Our current tools don’t support us well. (His slide is titled “that synching feeling”) Synchronization frequently makes mistakes and overwrites inappropriately. We need a “mothership of information” to tie together our various devices and collections of information.

How do we build a “personal infocloud”? Many requirements. It has to be portable (or ubiquitous), the access appropriate to the context, organized in a way that makes sense to the user in the context they’re in.

External storage and management is important. We need smarter aggregation, attention.xml for everything on your own hard drive as well as the online sources we’re following. What’s important? What should I be focused on? Need standard formats for being able to pull information in and organize it. Aggregation only works when information is in a recognizable format.

(“Unbolding” as a constant activity; great term.)

The next speaker is Don Turnbull from UT Austin’s School of Information. He opens with a great line: “I’m from the university, and I’m here to help.” Launches into an interesting discussion of tagging and folksonomy issues.

Turnbull poses some key questions related to folksonomies:

  • How do you get people to cooperate?
  • How good can the tags be? Can you find things you wouldn’t have found? but more interesting, can you browse through categories you never would have thought of (like the “me” tag, or “whatsinyourbag”)
  • Is there a point where we stop tagging? where we feel we don’t need to tell the system anything else about us? (for example, he himself has tagged thousands of movies on netflix “mostly because I go to a lot of faculty meetings and we have wireless access…”; is there any point in tagging more?)
  • What about changing interests? You buy a gift for someone on amazon, and your recommendations are skewed towards it for a while. How can you tell recommender systems “I’m not interested in that any more?” [my note: last.fm handles this pretty well]
  • There are still lots of people not using these systems; this is a small slice of the information world

He raises some issues related to tagging, as well, such as the potential for spamming and gaming, the inherently explicit nature of tags (not always a good thing), and the value of tags being easy-to-parse and analyze plain text.

Then he moves on to social and community issues related to tagging and sharing of data:

  • Who controls the sharing? And who controls those controls??
  • anonymity vs community (and privacy issues related to this)
  • free riders—people who never tag, just browse
  • what constitutes a community? are personal relationships necessary? do they grow out of the information sharing, or define with whom you share information?

(Ack! I want his slides! I’m missing a lot!)

Talks about all the implicit metadata that could be added to explicit tags, such as “i bought this,” “i own this,” dwell time, clicks, chatter, etc.

He ends with the concept of “don’t fence me in” - we need tag mobility across systems, (flickr, email box names, amazon ratings), a common api for tags, and the ability to move between desktop and server-based views of our data.

The last speaker is Tantek Çelik from Technorati. This is a much less theoretical, much more “look at our cool Technorati tags” presentation.

He says “Anybody can be their own delicious.” — But this misses the point, I think. the value of delicious isn’t just your own bookmarks or even your own tags, it’s the collaborative filtering and discovery. He says that technorati’s approach allows you to own your own data—but the user owns his or her own data on server-based sites, too; it’s easy to import/export and backup. The value to me is in cross-user data, and new ways of thinking about things.

A questioner mentions open space technology—how can we do that virtually? How can we extend the conversation in this room beyond the borders. Panel member (can’t see who) says “that’s why I maintain a blog.”

Tantek says that things like using the technorati tag for sxsw2005 in a blog entry provides “unprecedented” aggregation, but this is exactly what trackback provides. O’Reilly did this last year by allowing people to trackback to conference session pages.

A few more questions, and I’m off to eat. I’m starved! More later from the Malcolm Gladwell keynote this afternoon.

(A meta comment about sxsw: it’s hard to get called on to ask a question; that’s where IRC really helps, but it’s surprisingly underutilized here. Too bad.)

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sxsw: eric meyer on emergent semantics

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Posted by Liz Lawley

I arrived at SXSW/Interactive last night, and am starting the conference today with Eric Meyer’s talk on “Emergent Semantics.”

He starts with a laugh line—that his talk’s title is “so buzzword-compliant it almost makes me sick.” Then goes on to say that this is a fancy way of saying ground-up, grassroots, evolutionary semantics. “Semantics” (I’m uncomfortable with this use of the noun form; I think perhaps he’s talking about semantic relationships) are created on an ad-hoc basis, and evolve over time.

He talks about microformats for solving specific problems, generally expressing a human-understandable semantic definition using xhtml markup (e.g. rel=nofollow). Then he uses the example of colleges paving well-worn walkways (“pave the cow paths”). Acknowledges that there’s an opposing view, but dismisses it as wrong. But I’m not sure that “herd mentality” always derives the best possible answer. (It’s not hard to find examples to support my concerns in current politics…) I think he should acknowledge that there’s a need for deriving patterns from trusted networks, not just global populations.

The specific examples he provides include not only nofollow, but also CC license link annotation, and XHTML Friends Network (XFN) “metrolling,” Technorati “VoteLinks,” and hCard.

I’m baffled by the lack of discussion of folksonomy in the context of emergent semantics. That’s genuinely emergent, as opposed to the examples being provided here. Most of these strike me not as emergent, but top-down, created and implemented by a relatively small group of people; the fact that they’re not coming from a standards organization doesn’t make them any less deterministic.

Why the emphasis on “met”—this strikes me as a not particularly useful thing. And it prioritizes geographic proximity and, to a large extent, wealth. If you can’t afford to travel to conferences, you become excluded from the “met” network, and marginalized if that becomes a significant factor in trust.

Ah…a brief reference to what he’s calling “free tagging,” but goes back to Technorati, saying that rel=”tag” provides a necessary definition of tagging. But why should Technorati be defining meaning in this space? Again, that’s the antithesis of emergence.

An audience member asks about how to make large collections more accessible (like library books). This is exactly where free tagging makes so much sense, but he goes back to seeing this as a format construction issue.

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March 12, 2005

CiteULike

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Posted by David Weinberger

CitULike is del.icio.us for academics. It saves citation details and exports them in a couple of standard formats. It aggregates journal articles for your posting pleasure. It encourages long-ish descriptions and lets you assign stars. Nice!

(Thanks to Lisa Williams for pointing to a posting in WeblogToolsCollection about it.)

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March 9, 2005

trying to get my map (a response to Clay)

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Posted by danah boyd

I’m not sure i fully get the map-based model that Clay is espousing, but i can buy that we view the world from a different point of view. It’s also no accident that i claim my primary identity as an academic and Clay, while at an academic institution, does not. Perhaps it’ll help if i try to clarify some of my model and situate it in Clay’s mapping.

Part of how my model works, and i think that this fits into Clay’s Cartesian map, is that i don’t care if a new artifact is better than an old artifact. In other words, i have no interest in comparing Wikipedia to the encyclopedia. Grr to them both - they don’t solve the underlying problems that bother me. It’s like telling me that PPOs are better than HMOs when i want a health care system that universally helps people. I also can’t even fathom factoring out anything that is still bad from Point A to Point B, particularly when they are the most salient features of the problem. To me, framing it in the world of encyclopedias is about doing horizontal moves. And i definitely get frustrated when people get so excited about horizontal moves because they stop putting energy into moving vertically, into truly solving the underlying problems that are salient.

But Clay’s right - i like research and i’m interested in solving big problems even if it takes a while. I don’t like doing incrementalism because it takes so much cultural and cognitive energy to make any shift that i’d rather see people not expend the energy for each new little advancement - we all got sick of joining the next social networking service. Now that we’ve burnt out on horizontal, there’s very little energy to actually solve the vertical problems.

Of course, unlike other pure academics, i do actually have an appreciation for the tools that emerge out of incremental change or that are pretty darn flawed. I do appreciate Wikipedia. I do appreciate the social networking services. I do appreciate blogging. I mostly appreciate them for the cultural shifts that happen though, not for the technology itself. Many of my colleagues are stuck on the fact that there’s no radical technology shift. That said, i refuse to believe that it’s THE solution to anything and i don’t want energy to be lost congratulating each other when there are still big problems to solve - technologically and socially.

My love of cultural change first and foremost is what makes me appreciate social software at a core level. And one of the reasons that i only have so much patience for research is that i want to see things deployed and creating shifts. But, i always want to take it a step further, i always want to go deeper. I want to see huge waves of social change and then take a step back and make another huge wave, not a bazillion duplicates that burn everyone out to make a buck or follow a trend. Boring. So the canonical tools, the ones that make the first wave of huge change - these are the things i follow. To understand the wave.

Oh, given that others have assumed that Clay and i are vicious enemies, i would like to affirm my admiration and love for him as well. We bicker because we love each other to bits and we’re both invested in knowledge even when we think the other nutso.

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One World, Two Maps (thoughts on the Wikipedia debate)

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Posted by Clay Shirky

When thinking about technological change, there are two kinds of people, or rather, people with two kinds of maps of the world — radial, and Cartesian. Radial maps are circular, and express position in relative coordinates — angle and distance — from the center. Cartesian maps are grids, and express position in absolute coordinates. Each of the views has good and bad points on their own, but reading danah on Wikipedia has made me contemplate the tendency of the two groups to talk past each other.

Radial people assume that any technological change starts from where we are now — reality is at the center of the map, and every possible change is viewed as a vector, a change from reality with both a direction and a distance. Radial people want to know, of any change, how big a change is it from current practice, in what direction, and at what cost.

Cartesian people assume that any technological change lands you somewhere — reality is just one point of many on the map, and is not especially privileged over other states you could be in. Cartesian people want to know, for any change, where you end up, and what the characteristics of the new landscape are. They are less interested in the cost of getting there.

Radial people tend to think more about change than end state, and more about local maxima (are things getting better?) than about a global maximum (are things as good as they could be?) Cartesian people think more about end state than change, and more about global than local maxima.

I am a radial person; danah is a Cartesian person. Cory Doctorow is a radial person; Nicholas Negroponte is a Cartesian person. Richard Gabriel is radial; Alan Kay is Cartesian. This is not a question of technology but outlook. Extreme Programming is a radial method; the Capability Maturity Model is Cartesian. Open Source groups tend towards radial methods, closed source groups tend towards Cartesian methods. It’s incrementalism vs. planned jumps, evolution vs. directed labor.

When we make mistakes, radial people tend to overestimate the value of incrementalism, and to underestimate the gap between local and global maxima. When they make mistakes, Cartesian people tend to underestimate the cost in moving from reality to some imagined alternate state, and to overestimate their ability to predict what a global maximum would look like.

This is, plainly, an overstatement of the Everyone is a Pirate or a Ninja sort, but I think there is a grain of truth to it — when Negroponte rails against incrementalism, there’s an interesting discussion to be had about how big he thinks a change has to be before it no longer counts as an increment, but there’s no denying that he is advancing different idea about technological improvement than Gabriel is in his Worse Is Better argument. There’s a similar difference in the way danah or Matt Locke talk about Wikipedia vs. the way Cory or I do. There are lots of blended cases, but the basic impulse is different.

This has been an era of radial triumphs, because radial maps tend to be better guides to large, homeostatic systems. When thinking about change on the internet, the tools that have been driven by a thousand tiny adoptions and alterations have tended to be more important than the tools designed in advance to change the landscape. However, radial vision requires that someone, somewhere, have pushed through a large, destabilizing change, in order for the radial people to be playing in new terrain with lots of unexplored local maxima. Shawn Fanning could only change the world in 1999 because Vint Cerf changed the world in 1969.

Bob Spinrad, who used to run PARC (an echt Cartesian organization) said “The only institutions that fund pure research are either monopolies or think they are.” Cartesian development is economically draining, and never pays for itself in the short term, so it’s no accident that R&D happens outside traditional profit maximizing institutions, whether governmental, academic, or monopolists.

You can see the differences in the two worldviews most clearly when we argue across that gap. I literally cannot understand danah’s complaints; I read “The problem that i’m having with the Wikipedia hype is the assumption that it is the panacea for it too has its problems”, and I wonder who she’s talking about. The radialists praising the Wikipedia are not saying it’s perfect, or even good in any absolute sense — we don’t ever talk about absolute quality.

Wikipedia interests us because it’s better, and sustainably better, than what went before — it’s a move from a simple product (“Pay us and we’ll write an encyclopedia”) to a complex system, where a million differing, internal motivations of the users and contributors are causing an encyclopedia to coalesce. How cool is that? (The radialist motto…)

But danah and Matt cannot understand our enthusiasm. From the Cartesian point of view, the thing that would excite you would be dramatic change to a new state. Radialists never say things like ‘panacea’ or ‘utopia’, but the Cartesians hear us saying those things, or think they do, because otherwise what would the fuss be about? Mere incrementalism is nothing more than a Panglossian fetishization of reality, and excitement about a technological change that doesn’t create a dramatic new equilibrium is simply hype, from the Cartesian point of view.

And so, when they see us high-fiving over Wikipedia, the Cartesians think we’ve taken leave of our senses, and, more to the point, they think we’ve misunderstood what is happening. They then launch a corrective set of arguments, pointing out, for example, that Wikipedia still leaves unanswered questions about social exclusion. But this, from a radialist point of view, is no more meaningful than pointing out that Wikipedia doesn’t cure skin cancer — no one ever said it would. Anything that was bad at Point A and is still bad at Point B gets factored out of the radialist critique. Any change where most of the bad things are still bad but a few of the bad things are somewhat less bad seems like a good thing to us, and if it can happen in a way that requires less energy, or better harnesses individual motivation, that seems like a great thing.

And so we go, back and forth, tastes great, less filling. We want to ask them why they aren’t excited about Wikipedia, since it is, to us, so obviously progress, but they want to know “Progress towards what?” They can’t even read their map without a posited end state. And they want to ask us why we’re not concerned about where all this is going, but we don’t have an answer to that question, because our maps only show us the way up the next hill, not what we’ll see when we get there.

There’s no answer to any of this — as Grandma used to say, “Both your maps are nice.” But after months of cognitive dissonance — I both admire and love danah; what she’s saying about Wikipedia simply confuses me — I think now have a way of understanding why the current conversation seems so unmoored.

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March 6, 2005

situating Wikipedia

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Posted by danah boyd

I continue to get painted as anti-Wikipedia which couldn’t be further from the truth. I want to clarify a few things and i think that the latest BoingBoing entry on Wikipedia helps.

It is presumed that the data contained in a dictionary is ‘true’ but scholars have pointed out that there are ‘inaccuracies.’ There are two issues at play here. First concerns the truth-value of any record - when is there truth and when is only interpretation possible? I’ll leave that one alone for now. The better question concerns who has the authority to say whether or not something is ‘true’ where truth refers to presumed collective knowledge. The article that BoingBoing cites tells us explicitly that it is ‘scholars’ that have such authority.

Herein lies my primary complaint with Wikipedia - the lack of known authorship. (Note: i have the same problem with encyclopedias and dictionaries too, but i don’t see the Wikipedia arguments as boiled down to paper references vs. digital references.) I want to know that what part of the Wikipedia entry the Jane Austen scholar wrote and what was edited out by others. I want to know that the Jane Austen scholar looked at the entry that a 14 year old wrote and thought it was perfect. I want to know the investment level of the authors. I don’t think i’m alone on this one.

Secondly, i may be a scaredy-cat but i’m not afraid of Wikipedia. Like Clay, i firmly believe that students should cite their sources; nothing is more gut-wrenching than throwing a line of someone’s paper into Google and finding it on the web. My concern with academic citation is metaphorically concerned with citing Cliffnotes. Don’t tell me what Wikipedia tells you about Benjamin’s essay - tell me what Benjamin says and tell me your critique. If you want to use a third party’s critique to contend with, great, but that’s rarely what students do. Wikipedia’s interpretation may or may not be accurate and if you haven’t read the primary source (which is often the problem), you don’t know. There is no doubt that this is a problem with a broader variety of sources but the efforts to legitimize Wikipedia as better than an encyclopedia wreaks havoc. This is not because i want students using the encyclopedia - they’re far more likely to read the 10 page essay than hike up the hill to the library to find an encyclopedia that may or may not give them a clue about what’s going on. Encyclopedia citations are rarely my problem but Wikipedia as Cliffnotes is. I want students to be critical thinkers, not just piece together the varying levels of supposed critical thought that they find on the web. And if the web is useful to them, it should be as an interlocutor for argument’s sake, not a source of authority.

In both of these cases, comparisons to other media can be made and the problems that manifest are not necessarily new. The problem that i’m having with the Wikipedia hype is the assumption that it is the panacea for it too has its problems and those problems must be acknowledged, addressed and situated. It certainly has great value, both as a tool for information and as a site of community. But there are limitations and i believe that the incessant hype is damaging to being able to situate it properly and to recognize its strengths and weaknesses.

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New Technorati tag feature

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Posted by David Weinberger

At the beginning of this week, Technorati will launch a new tag aggregation feature: When you search on a tag, you’ll be shown a list of “related” tags. The relationships are automatically discerned by the software, analyzing the other tags used by people tagging the same set of pages and photos. Dave Sifry let me play with a beta of it, and the suggested tags were generally quite relevant.

There are two types of relationships the “related” tags help with. First, they suggest slightly divergent topics so you can browse off the path you were heading down. Second, they help get over the problem that people use different words to flag the same ideas; the “related” tags can help you find more sources that are directly on the path you were heading down. So they help with both digression and focus. [Disclosure: I’m on technorati’s board of advisors. And yes, I have permission to blog this.]

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March 5, 2005

Wists

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Posted by David Weinberger

Wists seems to be del.icio.us except an image you choose from each page you bookmark serves as its identifier. Pictures instead of text. Also, it lets you specify other Wistians as your friends.

Brian Dear (thanks for the link!) says:

At first glance, I can’t say I’m going to switch from Del.icio.us to Wists. I like the fact that Del.icio.us is text-based… I find that with Wists, I have to look at all the pictures, then read the underlying text anyway to make a decision on whether this is interesting or not. I can’t trust the picture to be worth my while.

My left brain agrees with his left brain. Your brains may vary. [Technorati tag:]


Francois Hodierne replies in an email that blogmarks.net does the same thing, except it automatically generates a screen shot as the image. (Wist does that if you don’t specify another image.)

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March 3, 2005

Friendster blogs (powered by Typepad)

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Posted by danah boyd

I have no idea when Friendster launched Friendster blogs because i’ve been pretty far out of the loop, but Charlie noted them this morning. They are powered by Typepad and there’s a free option available (with ads of course). They’re all branded with Friendster’s logo at the top and have the Friendster domain. To update your Friendster blog, you have to log in. Plus, all Friendster blogs have easy links to your Profile.

Check out my new Friendster blog.

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Austria goes wiki

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Posted by David Weinberger

Thomas Burg reports that the Austrian government has commissioned new social software from Thomas’ company, Permalink Information Architecture, Ltd. It combines blogs, wikis, tagging, events management, RSS feeds, email and search. (I believe there is also a shoe-polishing attachment. :) The government is using it internally. I spent a few minutes in a sandbox Thomas made available and the system seems cleanly designed, easy to “get”, and flexible.

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2005 International Symposium on Wikis

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Posted by Seb Paquet

WardCunningham2.jpg I’m helping to put this first international symposium on wikis together. It will be held in San Diego in October. Ward Cunningham, the inventor and host of the original WikiWikiWeb, will present the opening keynote.

Anyone who is involved in using, researching, or developing wikis is invited to participate. We are seeking submissions for research papers, practitioner reports, demonstrations, workshops, and panels.

The deadlines vary according to the type of contribution. (See the official call for submissions for more details.)

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March 1, 2005

Vimeo - tagged video

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Posted by David Weinberger

Vimeo lets you assemble video based on author’s tags. For example, you could automatically assemble a movie about concerts, about funny things, or all the video Steve Garfield’s posted. [Thanks to Steve Garfield for the link. Steve also recommends an essay by Jakob Lodwick called Tagwebs, Flicker and the Human Brain. I haven’t read it yet.] [Technorati tags: ]

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Popularity Slider: Diving into the long tail

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Posted by Seb Paquet

The general idea of a recommender system is that it asks for a few examples of things you like and then gives you more things it thinks you might like, based on its knowledge of other people’s preferences.

One problem you can often run into when using a recommender system is a bias towards popular items, which are not really that close to what you like but have the favor of many users because of their high visibility. For instance, based on my subscriptions, the Bloglines recommender keeps suggesting that I have a look at Slashdot, always putting it near the top of its list of suggestions. The effect of designs like this, of course, is is to reinforce the “short head” (as opposed to the “long tail”) by directing users towards the roads well traveled.

An easy way to mitigate this is to selectively decapitate the recommendation engine’s results. Last year I blogged about Andrew Grumet’s “Similar Feeds”, which implements this. I just came across a music filtering site that makes the feature more prominent and intuitive by putting a nice, fat “popularity slider” right at the top of recommendations pages. Try playing with the slider on this page to see how it works.

I like how things like this underscore the idea that “this is popular” is not the same as “you’ll like it”.

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Matt Locke on folksonomies

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Posted by Clay Shirky

Wonderful Matt Locke piece on folksonomies, which introduces not one but two substantial ideas to the debate:

Perhaps this illustrates the limit of folksonomies - they are only useful in a context in which nothing is at stake. [Emphasis his] Folksonomies are, in essence, just vernacular vocabularies; the ad-hoc languages of intimate networks. They have existed as long as language itself, but have been limited to the intimate networks that created them. At the point in which something is at stake, either within that network or due to its engagement with other networks (legal, financial, political, etc) vernacular communication will harden into formal taxonomy, and in this process some of its slipperiness and playfulness will be lost.

He relates this to the idea of play from finite and infinite games. (I’m more optimistic about the shift here than he is, for reasons I’ll discuss below, but I think he’s spot on about the gap between palyful and serious categorization.)

The other idea, from Bowker and Star’s marvelous Sorting Things Out, is about the inherent tension in classification generally:

Bowker and Star identify three values that are in competition within classfication structures: comparability, visibility and control. Folksonomies have elevated visibility, but at the expense of comparability (being able to translate classifications across taxonomies or contexts) and control (the ability of the classification to limit interpretation, rather than interpret ‘emergent’ behaviour). Whilst nothing is at stake, and there is little lost by not being able to transfer taxonomies from one context to the other, or users are not disadvantaged by the need to independently assess and contextualise meaning, folksonomies will provide a useful service.

Just a fantastic post.

The only place I vary from Matt (it’s not even a disagreement, really, just a prediction about the future) is in the eventual value of folksonomy. He likens folksonomies to vernacular vocabularies, but this doesn’t describe their first-order importance, at least not where systems like del.icio.us are concerned.

Here’s what’s radical about what del.icio.us protends: My vocabulary on del.icio.us folksonomy is personal, not vernacular — no one knows or needs to know which class I’m talking about when I tag something ‘class’, or that I use LOC to mean Library of Congress. This isn’t the same as, say, the dictionary of thieves slang from the mid-18th c. because no one else needs to know my bookmark system, and I don’t need to know anyone else’s, or, to quote Adam Smith: “It is not from the benevolence of the butcher, the brewer, or the baker, that we can expect our dinner, but from their regard to their own interest.”

This is really, truly different, because it uses the intiution of markets — aggregate self-interest creates shared value. Locke points to the loss of control as one of the downsides of folksonomic classification (at least in its del-style form), but there are significant upsides as well. The LOC has no top-level category for queer issues, but del.icio.us does, because its users want it to.

By forcing a less onerous choice between personal and shared vocabularies, del.icio.us shows us a way to get categorization that is low-cost enough to be able to operate at internet scale, while ensuring that the emergent consensus view does not have to be pushed onto any given participant.

Which is why it mystifies me that both Matt and danah are so concerned with exclusion — who’s excluded here, who isn’t also excluded from using the internet generally? Put another way, is anyone excluded from using del.icio.us who has better representation in other classification schemes?

The del.icio.us answer is “If you don’t like the way something is tagged, tag it yourself. No one can tell you not to.” Prior ot del.icio.us, controlled vocabularies were almost inevitably vocabularies that pushed the politics of the creators onto the users; that is upended here.

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