When thinking about technological change, there are two kinds of people, or rather, people with two kinds of maps of the world — radial, and Cartesian. Radial maps are circular, and express position in relative coordinates — angle and distance — from the center. Cartesian maps are grids, and express position in absolute coordinates. Each of the views has good and bad points on their own, but reading danah on Wikipedia has made me contemplate the tendency of the two groups to talk past each other.
Radial people assume that any technological change starts from where we are now — reality is at the center of the map, and every possible change is viewed as a vector, a change from reality with both a direction and a distance. Radial people want to know, of any change, how big a change is it from current practice, in what direction, and at what cost.
Cartesian people assume that any technological change lands you somewhere — reality is just one point of many on the map, and is not especially privileged over other states you could be in. Cartesian people want to know, for any change, where you end up, and what the characteristics of the new landscape are. They are less interested in the cost of getting there.
Radial people tend to think more about change than end state, and more about local maxima (are things getting better?) than about a global maximum (are things as good as they could be?) Cartesian people think more about end state than change, and more about global than local maxima.
I am a radial person; danah is a Cartesian person. Cory Doctorow is a radial person; Nicholas Negroponte is a Cartesian person. Richard Gabriel is radial; Alan Kay is Cartesian. This is not a question of technology but outlook. Extreme Programming is a radial method; the Capability Maturity Model is Cartesian. Open Source groups tend towards radial methods, closed source groups tend towards Cartesian methods. It’s incrementalism vs. planned jumps, evolution vs. directed labor.
When we make mistakes, radial people tend to overestimate the value of incrementalism, and to underestimate the gap between local and global maxima. When they make mistakes, Cartesian people tend to underestimate the cost in moving from reality to some imagined alternate state, and to overestimate their ability to predict what a global maximum would look like.
This is, plainly, an overstatement of the Everyone is a Pirate or a Ninja sort, but I think there is a grain of truth to it — when Negroponte rails against incrementalism, there’s an interesting discussion to be had about how big he thinks a change has to be before it no longer counts as an increment, but there’s no denying that he is advancing different idea about technological improvement than Gabriel is in his Worse Is Better argument. There’s a similar difference in the way danah or Matt Locke talk about Wikipedia vs. the way Cory or I do. There are lots of blended cases, but the basic impulse is different.
This has been an era of radial triumphs, because radial maps tend to be better guides to large, homeostatic systems. When thinking about change on the internet, the tools that have been driven by a thousand tiny adoptions and alterations have tended to be more important than the tools designed in advance to change the landscape. However, radial vision requires that someone, somewhere, have pushed through a large, destabilizing change, in order for the radial people to be playing in new terrain with lots of unexplored local maxima. Shawn Fanning could only change the world in 1999 because Vint Cerf changed the world in 1969.
Bob Spinrad, who used to run PARC (an echt Cartesian organization) said “The only institutions that fund pure research are either monopolies or think they are.” Cartesian development is economically draining, and never pays for itself in the short term, so it’s no accident that R&D happens outside traditional profit maximizing institutions, whether governmental, academic, or monopolists.
You can see the differences in the two worldviews most clearly when we argue across that gap. I literally cannot understand danah’s complaints; I read “The problem that i’m having with the Wikipedia hype is the assumption that it is the panacea for it too has its problems”, and I wonder who she’s talking about. The radialists praising the Wikipedia are not saying it’s perfect, or even good in any absolute sense — we don’t ever talk about absolute quality.
Wikipedia interests us because it’s better, and sustainably better, than what went before — it’s a move from a simple product (“Pay us and we’ll write an encyclopedia”) to a complex system, where a million differing, internal motivations of the users and contributors are causing an encyclopedia to coalesce. How cool is that? (The radialist motto…)
But danah and Matt cannot understand our enthusiasm. From the Cartesian point of view, the thing that would excite you would be dramatic change to a new state. Radialists never say things like ‘panacea’ or ‘utopia’, but the Cartesians hear us saying those things, or think they do, because otherwise what would the fuss be about? Mere incrementalism is nothing more than a Panglossian fetishization of reality, and excitement about a technological change that doesn’t create a dramatic new equilibrium is simply hype, from the Cartesian point of view.
And so, when they see us high-fiving over Wikipedia, the Cartesians think we’ve taken leave of our senses, and, more to the point, they think we’ve misunderstood what is happening. They then launch a corrective set of arguments, pointing out, for example, that Wikipedia still leaves unanswered questions about social exclusion. But this, from a radialist point of view, is no more meaningful than pointing out that Wikipedia doesn’t cure skin cancer — no one ever said it would. Anything that was bad at Point A and is still bad at Point B gets factored out of the radialist critique. Any change where most of the bad things are still bad but a few of the bad things are somewhat less bad seems like a good thing to us, and if it can happen in a way that requires less energy, or better harnesses individual motivation, that seems like a great thing.
And so we go, back and forth, tastes great, less filling. We want to ask them why they aren’t excited about Wikipedia, since it is, to us, so obviously progress, but they want to know “Progress towards what?” They can’t even read their map without a posited end state. And they want to ask us why we’re not concerned about where all this is going, but we don’t have an answer to that question, because our maps only show us the way up the next hill, not what we’ll see when we get there.
There’s no answer to any of this — as Grandma used to say, “Both your maps are nice.” But after months of cognitive dissonance — I both admire and love danah; what she’s saying about Wikipedia simply confuses me — I think now have a way of understanding why the current conversation seems so unmoored.
1. Tom Coates on March 9, 2005 10:56 AM writes...
I don't actually buy this distinction, or at least I think you could reconfigure it into a large number of different metaphor sets, each one of which comes with presuppositions about which approach is the better one. You could argue it's a bit like Kuhnian paradigmatic shifts for example - one group working within a paradigm (the radial thinkers if you will) and the other looking for paradigm shifts. It's not a total mapping, but it's not that far off either.
This also maps pretty effectively onto culturally contingent versus essentialising models of humanity and culture - those who think of human nature as fundamentally embedded and constructed from history and language - interpolated as Althusser might say it - as opposed to people with trans-historical frameworks of humanity. The former would think of wikipedia as expedient, functional and useful and reflecting a change in the cultural understanding of knowledge. Whether that was good or not wouldn't necessarily be of interest - observing movement could be the key factor. The latter on the other hand would be looking to derive better ways of operating, better models within which human beings can organise themselves. Again - it's not a total mapping, but it's so clearly analogous in terms of relationships to certainty versus uncertainty, direction versus coordinates, relativist/contingent versus absolute/solid models of the world etc. The dangers remain consistent throughout all models - relativism implies a lack of clarity about which direction is better than another, essentialism concentrates too heavily on position and not enough on motion or development.
Personally I think these distinctions are pretty much bunk to be honest. For a start the distinction between essentialising and contingent models doesn't stand up to too much scrutiny. No one really can or would want to operate at the extremes. Then you only have to look at the worlds in which we live where some things change and move rapidly and other things do not to see that any sensible approach to the future will work on keeping perspective on what you're changing alongside (limb length and number of fingers will change much less quickly or be much less flexible or pliable a thing to interact with than a fashion or a learnable activity).
Personally I work on the principle that you can't have a vector without something on the horizon to aim for, and that you should aspire to something like that - something apparently absolute or clear or better than what you're doing, something that leads somewhere - but that after each burst of vector-like movement you have to reconsider that ever-phantom end point, and see if you've gone off track. You can combine iteration with goal, you can combine wider vision with rapid prototyping. And the only way you can do that is by encouraging people like Cory and Danah and you and I to learn how and when to apply the techniques and rationales of people from other disciplines.
Permalink to Comment2. Tom Coates on March 9, 2005 11:08 AM writes...
Wow. That was badly written. Was distracted halfway through. In a nutshell what I was saying could probably be summarised/bastardised as: What is HCI but an attempt to derive general principles and what is business but iteration, change and responsiveness to what's going on around you. Each is watching different types of human adaptation and change that occur at different rates but intersect in places. Collisions between the world-views force each part to reconsider themselves.
One other thing that occurs to me is that the collision between the two probably benefits business and iterative approaches more than it benefits the longer viewed people. If you thought of it that way, then you might argue that the very successes of the iterative approaches require that different approach to collide with - that rather than asking people to abandon those approaches, we should be finding ways of encouraging those sparks to fly, perhaps by finding better feedback/reward mechanisms for the longer-term essentialising grid people.
Permalink to Comment3. Ross Mayfield on March 9, 2005 8:04 PM writes...
Should be noted that different economic conditions favor radial and Cartesian innovation.
Also, the purest radial innovation process or company is as hard to finance as Cartesian R&D. Too many iterations for discounting cash flow.
Permalink to Comment4. Tom Coates on March 10, 2005 6:57 PM writes...
You know the more I think about this, the more I think it's basically just articulating that most Californian of distinctions between concentrating on the goal and concentrating on the journey.
Permalink to Comment5. Iang on March 11, 2005 12:15 PM writes...
One issue to bear in mind is that it is not about people but about interests. If someone is interested in a cartesian point, then they are likely to be only focused on that viewpoint. OTOH, someone who is building the product or walking the path, or is responsible for the deliverables, is likely to be focused on the radial view.
You see this in the project management sphere - the user community wants the cartesian result, and the project manager has to think radially. Switch them around and the ex-cartesian user will start thinking radially, because that's what he knows is possible without undue risk. And the manager will start demanding the big leap forward.
Permalink to Comment6. donna on March 16, 2005 12:00 AM writes...
I think all of us contain some of both models, probably different aspects of them for different applications. If I visit a new city, I want a Cartesian map, once I am there, I move through the city radially...
There is a real problem with creating these either/or set-ups, as seen in our current poilitcal realm. We need to think in terms that don't create the dichotomy, but enocurage us to think holistically...
Permalink to Comment7. Ed on March 16, 2005 7:50 PM writes...
It's simple. There's two ways to approach a database of knowledge.
1. Traditional Encyclopedia. Capitalism.
They write it, you buy it, because you believe it is worth X due to time they invested, cost of materials, and so forth.
2. Wikipedia. Socialism.
Everyone writes it, no one buys it, the costs: time, material, etc. is all seen as being paid for by bettering human society and reading bits from other contributors that you like. A central group of people remain in control to spank anyone that steps out of line.
3. Who knows? Marxist Communism.
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