Before the advent of email, senders bore the brunt of communication costs. Spam is an economic problem, and solutions with the greatest potential are seeking to correct this imbalance. This is well known.
But consider IM for a moment. Yet another Push medium, the most efficent way to get someone's attention happens to be very expensive for others. Not only for the time you are interrupted, but the interruption tax of 15 minutes it takes to cognitively recover from the task at hand. Receivers are responsible for communicating presence to avoid interruptions, but we don't have ways of automagically signaling presence that is both rich enough and leverages the social network as a filter. Heck, the most efficient ways of communicating rich presence is asynchronous (blog posts, Flickr, Plazes) and yet to be integrated -- there is no Xfire for real worlds.
When you factor in the rise of RSS as a Pull mechanism that the receiver controls -- there is a significant shift underway to make senders pay. If you don't write a worthwhile blog post, people don't pay attention. Readers slap through posts with their space bar and have their trigger finger on the unsubscribe button.
Within the next five years or so senders will pay the postage due.
As social networking becomes core infrastructure, you gain the filter to respect privacy while enabling presence. Breadcrumbs will sprinkle trails beyond the beaten path of on/off/sleep. With cameraphones we are really just experiencing the first wave of rich and convenient presence. Presence that provides object-centered sociality to tell even richer stories.
The behavior we are seeing around events are prefect examples of what happens when you add Where to the presence mix. Today events provide a fixed object for activity to organize around and are public enough to share stories and artifacts without breaking social norms. When cell phones capture and constantly transmit spatial presence we may be in for the biggest privacy shock of our time. Like a camera over our shoulder, only it's in your pocket, everywhere and nearly always on. Social norms will significantly evolve.
However, with the social network as a filter -- coordinates of time, space and activity (what am I listening to, my calendar, use of modalities) can automagically provide a reasonably rich presence. When the cost of presence and interruptions are reduced from the receiver, we may find it more efficient to connect.
1. mtl3p on May 14, 2005 5:21 PM writes...
Ross - you want to see an example of adding "where" to the presence mix? Wait a week for when we add a profiles feature to Wifidog.
Wifidog runs our 40 hotspots in Montreal. We know who logs on at which hotspot for how long. In the next week we're going to let/encourage our 5000 users to share that information with other users - along with their profile.
We're asking ourselves now what kind of info do users want to share with someone when they're sitting in the same cafe as them? For starters we're going to go with real name, favorite hotspot, website/blog, description (text field), interests (text field), skype, and itunes name (with a hyperlink to explain how to share Itunes music).
Check out an example of the portal page for one of our hotspots - if anyone is logged on when you click on this link their username will be displayed on the left-hand side.
http://auth.ilesansfil.org/portal/index.php?gw_id=19
(sorry for the ugly design - we're playing with it now).
The next step we're excited about is integrating jabber on wifidog on the wrt54g so when you login to our hotspot you are automatically put in a location based chatroom.
Permalink to Comment2. mtl3p on May 14, 2005 5:37 PM writes...
Sorry - upon re-reading that comments looks kind of off-topic. I mentioned it because it is going to be a good testing-ground for location / presence awareness.
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4. Michael on May 16, 2005 3:07 PM writes...
Maybe it's just me, but I don't feel the need to be so connected all the time that others need to know where I'm eating lunch.
Isn't the speed of business fast enough already? You shouldn't email people if you want an immediate response, you should call them on the phone. Trying to make people use the appropriate medium of communication is important.
Personally, I don't carry a Blackberry or mail enabled phone. Why? 'Cause I don't want email when I'm not at my desk. If it's so important as to intrude on my non-desk time, then call me.
People are too connected, when people are too connected it leads to stress, and when people are stressed they make poor decisions and mistakes.
Software should be used to lower stress by filtering messages to the right importance level.
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8. Patrizia on May 21, 2005 3:54 AM writes...
Will the flat rate connettivity also flatten our individualism?
The social machine works more efficiently if individuals are cut down to purely quantifiable units.
In order to reach this result men must be de-individualized and taught to find their identity in the corporation rather than in themselves.
To enhance the company's efficiency may mean endanger feelings of inadequacy, anxiety and frustration in the employees which may lead to either indifference or hostility.
The production of too many useful things results in too many useless people.
A high standard of living doesn't make people happier, on the contrary, makes them passive, depersonalized and manipulated.
This new fact is a movement which combines the wish for profound changes in our economy and social practice with its most general form, its aim is the activation of the individual, the restoration of man's control over the social system, the humanization of technology.
Patrizia
http://woip.blogspot.com
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